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We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 14th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We’ve known for a while that Google loves local reviews. Google My Business, Yelp, YellowPages – Google gives lots of SEO love to local reviews. And now the search engine giant has taken things to another level. Google is now showing reviews in both organic and paid search results (and not just for ecommerce sites). Here’sRead more

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Google made $19 billion from advertising last year. That’s a lot of clicks. And for B2B companies, a lot of wasted clicks, and a lot of wasted cash. That’s because Google has yet to cater its advertising platform to B2B advertisers and shoppers. For consumers searching for consumer products, you get both regular text adsRead more

We are a PPC Management Company with Google Partner status, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 12th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more