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Home Archive by category "GOOGLE ADWORDS" (Page 3)
Google needs to update SERP for UX

Do We Need SERPs Anymore?

By Robert Clarke | GOOGLE ADWORDS, Mobile Marketing, SEARCH ENGINE OPTIMIZATION, Technology | 0 comment | 6 July, 2015 | 0

Have you ever Googled something and couldn’t get the result you were looking for? It happens sometimes. I recently was searching for a very specific pair of men’s shoes, and although I came across a few sites that sold them, I couldn’t find anywhere that had them in stock. I found myself going into theRead more

Let’s Redesign Your Landing Page in 20 Minutes…NetSuite

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, PPC | 0 comment | 8 June, 2015 | 0

In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more

google adwords examples

Examples of Google AdWords Done Right (& Wrong) for Search “Twitter Tools”

By Robert Clarke | Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, PPC, Twitter | 0 comment | 27 April, 2015 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

google adwords examples

Examples of Google AdWords Done Right (and Wrong) for Search “Referral Marketing Software”

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, PPC, Referral Marketing | 0 comment | 12 January, 2015 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

2015 Marketing Budget

Tips for Your 2015 Digital Marketing Budget

By Robert Clarke | Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | 0 comment | 31 December, 2014 | 0

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

problem with yellow pages 360

The Big Problem with Yellow Pages 360 and Mass Marketing Platforms

By Robert Clarke | Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | 0 comment | 3 November, 2014 | 0

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more

5 Ways to Waste Your Marketing Budget this Holiday Season

By Robert Clarke | Business Development, Content Marketing, Conversion Optimisation, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Referral Marketing | 0 comment | 27 October, 2014 | 0

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

google adwords examples

Examples of Google AdWords Done Right (and Wrong) When We Googled “Accounting Software”

By Robert Clarke | GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, PPC | 0 comment | 15 September, 2014 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

boost your biz with paid search

A Basic Guide To Boosting Your Business With Paid Search

By Robert Clarke | Attract, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | 3 comments | 28 July, 2014 | 0

A handy guide to the main paid search and related ad platforms that can help you boost your business.

Digital Marketing Budgeting TIps

How I’d Spend a 100K Marketing Budget

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | 0 comment | 23 July, 2014 | 0

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

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