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Reaching out to an influencer begins with an email. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Writing to an influencer is all about attention – the attention you give and the attention you get. If you can catch her attention, the more likely theRead more

When it comes to influence marketing ROI, it’s really not that different from how you measure the success of any marketing campaign. You base the results on the goals and KPIs at the start of the campaign. Take me – I’m an old-timer. I come from a background of 25 years in marketing, and gainedRead more

As a sector of the economy that produces finished goods, the manufacturing industry needs to be a money-maker. From cars, food and beverage, industrial/engineering equipment, to fashion and beauty – if it’s manufactured, then it needs to be marketed. Technology hasn’t just changed the way of thinking and doing things – it’s also changed theRead more

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience. Without segmentation like this, anyRead more

When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

For professional associations, organizations, and special interest or cause-oriented groups, influence is relative to membership. The bigger the number, the greater the influence. Key to this is member engagement. In the digital age, membership recruitment happens in social spaces. That is when it becomes a derivative of influence marketing. Here are five examples of howRead more

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but it encourages action. In fact, 49% of people say they rely on recommendations from influencers they trust when they are making purchasing decisions. Combine that with $6.50 made for every $1 that businesses spend on influencerRead more

(NOTE: Blog updated in August 2019 with additional influence marketing examples) Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Businesses knowRead more