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ROI influence marketing

Six Simple Steps to Measure the ROI of Influence Marketing

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | Comments are Closed | 17 December, 2019 | 2

When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more

ways to use influencers to promote events

3 Ways to Use Influencers to Promote Your Business, Event & More

By Danny Brown | influence marketing, Influence Marketing Methodologies | 1 comment | 22 October, 2019 | 1

When Content4Demand and ON 24 published the results of their Demand Gen Report earlier this year, it shared some valuable insights into where influence marketing is headed. From a “nice to have” consumer platform that saw a spike in interest around 10 years ago, to the valuable (and increasingly used) business-to-business (B2B) one that itRead more

influence marketing campaign on buyers

How to Focus Your Influence Marketing Campaign on BUYING Customers

By Charmaine Deogracias | Customer Acquisition, influence marketing, Influence Marketing Methodologies | Comments are Closed | 1 October, 2019 | 3

There are three key reasons why people buy products, services, and ideas: they need it, they think they need it, and they were told it’s a need. In all these, influence marketing can play an important role.  A purchase driven by an actual need is rational, functional and intentional. Rational because there’s a reason toRead more

how to engage influencers

How to Write An Introduction Email to an Influencer (Using Examples)

By Charmaine Deogracias | influence marketing, Influence Marketing Methodologies | Comments are Closed | 17 July, 2019 | 0

Reaching out to an influencer begins with an email. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Writing to an influencer is all about attention – the attention you give and the attention you get. If you can catch her attention, the more likely theRead more

how to measure influence marketing roi

How to Measure REAL Influence Marketing ROI (and 4 Ways to Do It)

By Danny Brown | influence marketing, Influence Marketing Methodologies, Influence Marketing Technologies | Comments are Closed | 10 July, 2019 | 1

When it comes to influence marketing ROI, it’s really not that different from how you measure the success of any marketing campaign. You base the results on the goals and KPIs at the start of the campaign. Take me – I’m an old-timer. I come from a background of 25 years in marketing, and gainedRead more

5 Examples of Influence Marketing in the Manufacturing Industry

By Charmaine Deogracias | Branding, Customer Experience, Digital Marketing, influence marketing, Influence Marketing Methodologies | Comments are Closed | 2 July, 2019 | 1

As a sector of the economy that produces finished goods, the manufacturing industry needs to be a money-maker. From cars, food and beverage, industrial/engineering equipment, to fashion and beauty – if it’s manufactured, then it needs to be marketed. Technology hasn’t just changed the way of thinking and doing things – it’s also changed theRead more

types of influencers

6 Types of Influencers (Mega, Macro, Micro, Advocates, Referrers, Loyalists)

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | 1 comment | 26 June, 2019 | 6

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience. Without segmentation like this, anyRead more

How to Build a Community in the Healthcare Industry

By Charmaine Deogracias | Customer Acquisition, Customer Experience, Digital Marketing, Influence Marketing Methodologies, Social Experience | Comments are Closed | 11 June, 2019 | 2

When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

5 Ways Influence Marketing Can Work for Professional Associations

By Charmaine Deogracias | Influence Marketing Methodologies | Comments are Closed | 10 May, 2019 | 1

For professional associations, organizations, and special interest or cause-oriented groups, influence is relative to membership. The bigger the number, the greater the influence. Key to this is member engagement. In the digital age, membership recruitment happens in social spaces. That is when it becomes a derivative of influence marketing. Here are five examples of howRead more

5 Examples of B2B Influence Marketing in the Telecom Industry

By Charmaine Deogracias | B2B, Influence Marketing Methodologies | Comments are Closed | 26 March, 2019 | 2

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

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