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When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

For professional associations, organizations, and special interest or cause-oriented groups, influence is relative to membership. The bigger the number, the greater the influence. Key to this is member engagement. In the digital age, membership recruitment happens in social spaces. That is when it becomes a derivative of influence marketing. Here are five examples of howRead more

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but it encourages action. In fact, 49% of people say they rely on recommendations from influencers they trust when they are making purchasing decisions. Combine that with $6.50 made for every $1 that businesses spend on influencerRead more

Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Businesses know that today’s consumers are knowledgeable and not easily swayed by traditionalRead more

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shiftsRead more

Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received.  People feel a sense of obligation to do something for you when you’ve done something for them. Reciprocity affects us every day.  Have youRead more