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micro influencers

Who and What Is A Micro-Influencer?

By Sam Fiorella | influence marketing, Influence Marketing Methodologies, Social Scoring | 0 comment | 27 February, 2017 | 2

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shiftsRead more

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