AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more
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Attract, Business Development, Conversion Optimisation, Convert, Digital Marketing Budgets, Keep, Marketing Agency | 0 comment | 8 December, 2015 | 0
I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | 0 comment | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
Online Referral Marketing involves techniques and tools that you can integrate into your everyday business to generate a steady flow of leads that have been referred by existing customers. It may include: A Social Platform (like Social Mention) that can identify customer advocates. A loyalty, rewards, or gamification program (like Referral Candy) that can incent referrals. MeasurementRead more
Attract, Blogging, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Keep, Lead Generation | 0 comment | 20 November, 2012 | 0
Your website is not a cost, a tool, or a “thing” you need to have “just because”. It’s a salesman. And just like a salesman, it should be prospecting, closing deals, and bringing you business. Constantly. If your website isn’t helping to grow your business, it’s probably time to invest in a better salesman (orRead more
Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization, Uncategorized, Website Design | 0 comment | 12 November, 2012 | 0
It’s mid-way through Q4, do you know where your 2013 budget is? Hard to believe, 2012 is nearly behind us and it’s time to start looking ahead. Here’s 5 tips for planning your 2013 marketing budget: 1. Get Your Website “Responsive” There are almost 1.2 billion mobile Web users in the world. That means yourRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | 0 comment | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Attract, Blogging, Content Marketing, Convert, Copywriting, Keep, Lead Generation, Search Engine Optimization, Social Media, Twitter | 0 comment | 18 October, 2012 | 0
Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true. Great content will always find it’s own audience. But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more