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We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

It’s the one simple rule that marketers make all the time (myself included). Marketing is NOT about your company. Marketing is about your CUSTOMER. People don’t care about your company, your mission statement, or your Instagram account. They care about solving their own problems. As the old saying goes, someone walking into a hardware storeRead more

It’s hard to believe, but we’re already into our second week of September. The best time to start planning your holiday marketing strategy was months ago, the second best time is now! Here’s 10 tips to get you started. 1. Go Beyond Goals & Identify “Solvable Problems” I remember a workshop where the speaker arguedRead more

As a Google Partner we run a lot of PPC campaigns, and see a lot of landing pages. Sometimes instead of critiquing them, I just like to redesign them (see my NetSuite example). To make things more challenging, I only give myself 20 minutes for the redesign (using an Unbounce design template), here we go… First, IRead more

Writing compelling landing page copy is somewhat of an art form. It takes a certain amount of great copy, style and technique to make a landing page stand out and convince readers to click through. Want to get the scoop on high converting landing page copy? Here are my conversion writers’ best landing page copywritingRead more

I’ve been talking a lot about landing pages lately. I did a 20 minute landing page makeover for NetSuite, highlighted 5 of our top converting landing pages, and have 10+ editions of “Critiquing Your Google AdWords Campaigns” blog series where I rate and score Google ads and their accompanying landing pages. But before I getRead more

In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more