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google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

marketing is about your customer not your company

Proof that Your Marketing Should Be About Your Customer (Not Your Company)

By Robert Clarke | Business Development, Conversion Rate Optimization, Landing Page Optimization, Lead Generation | Comments are Closed | 7 February, 2017 | 0

It’s the one simple rule that marketers make all the time (myself included). Marketing is NOT about your company. Marketing is about your CUSTOMER. People don’t care about your company, your mission statement, or your Instagram account. They care about solving their own problems. As the old saying goes, someone walking into a hardware storeRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

why invest in website conversion optimization

Why Your Conversion Rate Optimization (CRO) Budget Should Be Bigger than Your Social Media Budget (By Far)

By Robert Clarke | Business Development, Conversion Rate Optimization, Convert, Lead Generation | Comments are Closed | 4 October, 2016 | 0

Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more

Why I Switched to a One Page Website

Why I Switched to a One Page Website (and Believe Most Businesses Should Too)

By Robert Clarke | Business Development, Conversion Optimisation, Conversion Rate Optimization, Digital Marketing, Lead Generation, SEARCH ENGINE OPTIMIZATION, Website Design, Website Optimization | Comments are Closed | 8 March, 2016 | 0

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

Why We're Moving Away from Offering Stand-Alone Marketing Services

Why We’re Moving Away from Offering Stand-Alone Marketing Services

By Robert Clarke | Business Development, Conversion Rate Optimization, GOOGLE ADWORDS, Lead Generation, Marketing Agency, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 19 January, 2016 | 0

The three most popular services businesses demand from us are: Pay Per Click (PPC) aka Google AdWords SEO Website Design Here’s how many of these conversations go with clients just looking for a single service. PPC Client PPC Client: I need to get more leads and sales with Google AdWords. Me: Great, we can definitelyRead more

google adwords examples

Examples of Google AdWords Done Right (& Wrong) for Search “Twitter Tools”

By Robert Clarke | Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, PPC, Twitter | Comments are Closed | 27 April, 2015 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

problem with yellow pages 360

The Big Problem with Yellow Pages 360 and Mass Marketing Platforms

By Robert Clarke | Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | Comments are Closed | 3 November, 2014 | 0

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more

5 Ways to Waste Your Marketing Budget this Holiday Season

By Robert Clarke | Business Development, Content Marketing, Conversion Optimisation, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Referral Marketing | Comments are Closed | 27 October, 2014 | 0

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

nimble review small biz

5 Ways I Use @Nimble to Get Better Social Media ROI

By Robert Clarke | Business Development, Convert, influence marketing, Lead Generation, Twitter | Comments are Closed | 8 October, 2014 | 0

Warning: this post is going to “talk-up” Nimble. It includes affiliate links. It might even feel like a step-down from an Infommercial. So let me just set myself up with a sweet headset a la Vince of Sham-wow fame 🙂 Ok, we’re good. Now onto Nimble. Nimble is a Social CRM platform. It’s one ofRead more

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