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Home Archive by category "LinkedIn"
problem with linkedin advertising

The Big Problem with Advertising on LinkedIn

By Robert Clarke | B2B, Business Development, LinkedIn, Paid Search | 0 comment | 15 November, 2016 | 0

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | 0 comment | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

linkedin sponsored updates tips

Why There’s No Reason to Bid More than the Minimum for LinkedIn Sponsored Updates Clicks

By Robert Clarke | B2B, Business Development, LinkedIn | 0 comment | 2 August, 2016 | 0

A lot of B2B companies are turning to LinkedIn Sponsored Updates for lead generation and brand awareness. If you’re not sure what a LinkedIn Sponsored Update is, it’s basically the same things as the updates you already post to your LinkedIn company page, except you pay to have them appear in the feed of your targetedRead more

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