Blog

It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the costs of things like Google AdWords or online advertising, media buying, etc.). And I’m sticking to this rule. I’veRead more

The three most popular services businesses demand from us are: Pay Per Click (PPC) aka Google AdWords SEO Website Design Here’s how many of these conversations go with clients just looking for a single service. PPC Client PPC Client: I need to get more leads and sales with Google AdWords. Me: Great, we can definitelyRead more

I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more

It’s Canada Day, our version of Independence Day. And as we know, Canadians can be humble, non-self-promotional, and avoid celebrating success. But there’s a lot to celebrate, especially in our startup and tech sectors. So that’s why I’ve put together a list of innovative Canadian startups and companies that can help your business grow – no matterRead more

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

I think the word “agency” scares a lot of people. I know it scared me when I was on the corporate side. The word can conjure up thoughts of overelaborate marketing campaigns, expensive creative directors, big media buys, and a quick way to blow through your annual marketing budget. I’d be lying if I saidRead more

I used to be very intimidated by marketing “rockstars”. You know, the people who’ve written best-selling books, are stalwarts on the speaking tour and whom blog, podcast, tweet and post incessantly – all while working for big marketing or advertising agencies? I’m no longer intimidated by these people. Why? Because they don’t exist. Having co-runRead more

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.