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Home Archive by category "Marketing on Tap Podcast"
Marketing on Tap ep 35

Marketing on Tap Episode 35: Facebook Moderators – Zuckerberg’s Dirty Secret?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 21 June, 2019 | 1

Facebook is in the news again, for all the wrong reasons. An article on The Verge shares the story of one of Facebook’s content moderation sites, and how having to watch horrific videos all day is taking its toll on the mental health of the contractors working there. This article comes out the same weekRead more

Marketing on Tap ep 34

Marketing on Tap Episode 34: LUSH & CrossFit Dump Facebook – Should You?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 31 May, 2019 | 0

With the news that CrossFit are deleting their accounts on Facebook and Instagram, the multi-national brand is just the latest in a growing number of brands pulling, or deleting, their social media accounts. British restaurant chain Wetherspoons, cosmetics firm Lush, and now CrossFit – are these brands leaving social media just a one-off, or isRead more

Marketing on Tap ep 33

Marketing on Tap Episode 33: Customer Lifecycle – Bending the Journey

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 12 April, 2019 | 0

When it comes to the customer lifecycle, a lot of marketers and businesses are still only thinking in the linear – find an audience, look to attract them, sell a product/service, and done. But this misses a far bigger picture in the journey. While getting leads and conversions is important, it’s just one facet ofRead more

Loyalty program or affinity program

Marketing on Tap Episode 32: Loyalty or Affinity? Get With the Program!

By Danny Brown | Marketing on Tap Podcast | 1 comment | 5 April, 2019 | 1

When it comes to loyalty and/or affinity programs, many businesses and brands are still missing the mark. Too many go for short-term thinking, and offer discount after discount to get customers into their stores, and this can hurt them in the long term. With new programs from Canadian coffee chain Tim Hortons, updated programs fromRead more

Social influencers

Marketing on Tap Episode 31: Social Influencers – Strategy or Tragedy?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 29 March, 2019 | 1

Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social influence is the worst thing to happen to marketing, while the second states that influence marketing is a key business strategy in 2019. So which viewpointRead more

Marketing on tap ep 30

Marketing on Tap Episode 30: Encrypted Messaging – Facebook No More?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 March, 2019 | 1

In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped. While Zuckerberg states that “public Facebook” will continue in some form, he sees private,Read more

Marketing on Tap episode 29

Marketing on Tap Episode 29: Cause Marketing – Do Consumers Care?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 15 March, 2019 | 0

As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand’s marketing strategy. From societal and political issues and more, businesses aren’t afraid to take a definitive stand when it comes to potentially controversial topics. But does this have an impact on the brand’s perceptionRead more

Marketing on Tap ep 28

Marketing on Tap Episode 28: Streaming Wars – Netflix and Chill

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 8 March, 2019 | 0

With Disney’s streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services? Will the likes of the video game crash of the 80’s, and the musicRead more

Wendys boycott

Marketing on Tap Episode 27: Boycott Marketing: Wendy’s and Marvel/DC

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 1 March, 2019 | 0

Fast food chain Wendy’s is facing major backlash and calls for a boycott on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain. As the calls for Wendy’s to join the programRead more

Social Media Addiction - Marketing's Downfall?

Marketing on Tap Episode 26: Social Media Addiction – Marketing’s Downfall?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 February, 2019 | 0

As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to find a solution to this growing issue – the networks and users of them, or  do marketers have a responsibility on how theyRead more

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