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Home Archive by category "Marketing on Tap Podcast" (Page 2)

Marketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 26 January, 2019 | 0

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

Ep 24 Marketing on Tap

Marketing on Tap Episode 24: Dark Social – 2019 Marketing Trend?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 18 January, 2019 | 1

With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally, perhaps the increase in dark social should come as no surprise. With 2018 being a bad year all round for socialRead more

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Marketing on Tap Episode 23: Mobile First? Digital OOH Disagrees

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 11 January, 2019 | 0

In today’s mobile first world, you might think outdoor ads and billboards are yesterday’s news. But someone forgot to tell DOOH, or digital out of home advertising. With the news that Netflix paid $150 million for a DOOH ad to attract new talent, and four of the 10 largest spenders on billboards being Apple, Google, Amazon,Read more

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Marketing on Tap Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 14 December, 2018 | 1

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today’s consumers. In thisRead more

Marketing on Tap ep 21

Marketing on Tap Episode 21: Fashion Fails, Brand Apologies, and Marketing Gone Wrong

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 7 December, 2018 | 0

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion worldRead more

Marketing on Tap Episode 20: Ice Cream, Startup Disruptors, & Big Corporations Becoming Nimble

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 30 November, 2018 | 0

When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that’s exactly what’s happened as giants like Häagen-Dazs found out when small, agile newcomers started eating into their profits with lifestyle-themed ice cream. In this week’s episodeRead more

Marketing on Tap Ep 19

Marketing on Tap Episode 19: Social Influencers or Media Buying – Has Influence Marketing Lost Its Way?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 23 November, 2018 | 2

In a recent Facebook discussion between marketers, the question was asked if social influencers are just the equivalent of traditional media buying. The point being made was, with all the paid influencer programs being used to shill product, has the role of the influencer been reduced to a simple ad platform? In this week’s episodeRead more

Marketing on Tap Ep 18

Marketing on Tap Episode 18: Turning Social Media Haters into Brand Advocates

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 16 November, 2018 | 2

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer’s negative tweet about their fries and turned it into a win for the brand nationally. It’s a great example of brands that take social media haters at more than face value, and not only improve their servicesRead more

Marketing on Tap Ep 17

Marketing on Tap Episode 17: Uber Eats, Free COD, and Holding Your Pee

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 9 November, 2018 | 0

Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of three participating outlets would receive a free copy of the game. With Call of Duty:Read more

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Marketing on Tap Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 2 November, 2018 | 1

In recent weeks, there’s been a spate of YouTube influencers taking to their channels to say they’re feeling burned out, and that their mental health is suffering. Much of the criticism from these influencers is that they’re feeling the pressure to “always be on”, regardless of how they feel and what’s happening in their livesRead more

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