Blog

In episode three of the Marketing on Tap podcast, we take a look at how a giant of consumer packaged goods fell from grace when it left the Canadian market and became entangled in what would be known as “ketchup wars”. When Heinz moved its production of its famous ketchup from Canada to the U.S.Read more

In episode two of the Marketing on Tap podcast, we take a look at how backlashes can start quickly when brands looking to be socially responsible get it wrong. Elon Musk, and his attempts to help – some would say hinder – the rescue efforts to free the kids trapped in a cave in Thailand,Read more

In this first episode of the Marketing on Tap vlog and podcast, we take a look at how influence marketing has changed since our acclaimed book on the topic came out five years ago. Is influence marketing in a better place than it was? Are brands using it better to gain actual business results? AndRead more