When a respected leader in the tech industry suggests maybe you should consider deleting your social media accounts – all of them – it’s more than worth listening to. This is exactly what Jaron Lanier suggests in his new manifesto/book, “10 Arguments for Deleting Your Social Media Accounts Right Now”, and is the topic ofRead more
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In episode four of the Marketing on Tap podcast, we take a look at how the fallout from the Cambridge Analytica scandal has left an indelible mark on how social networks gather data about their users. While Facebook may say it’s taken steps to ensure it’s going to do a lot better when it comesRead more
In episode three of the Marketing on Tap podcast, we take a look at how a giant of consumer packaged goods fell from grace when it left the Canadian market and became entangled in what would be known as “ketchup wars”. When Heinz moved its production of its famous ketchup from Canada to the U.S.Read more
In episode two of the Marketing on Tap podcast, we take a look at how backlashes can start quickly when brands looking to be socially responsible get it wrong. Elon Musk, and his attempts to help – some would say hinder – the rescue efforts to free the kids trapped in a cave in Thailand,Read more
In this first episode of the Marketing on Tap vlog and podcast, we take a look at how influence marketing has changed since our acclaimed book on the topic came out five years ago. Is influence marketing in a better place than it was? Are brands using it better to gain actual business results? AndRead more