One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more
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I’m a marketer. In marketing, our mission, if you like, is to instill desire. You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it. While there are several facets to marketing – including the afore-mentioned desire, asRead more
When I was a teen, back in the 80’s – yes, I’m old – there was this bakery just off my local high street. It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy in North America). While the goods being sold were a great mix, and kept theRead more