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AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

Have you ever Googled something and couldn’t get the result you were looking for? It happens sometimes. I recently was searching for a very specific pair of men’s shoes, and although I came across a few sites that sold them, I couldn’t find anywhere that had them in stock. I found myself going into theRead more

Why did Target fail in Canada? How do retailers compete with Amazon? Brick and mortar store, ecommerce, or both? There’s a lot going on in the retail world these days. To get a clearer picture of the Canadian retail landscape, I recently sat down with the Retail Council of Canada’s President and CEO Diane J.Read more

Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first screen we check in the morning and the last screen we see before we sleep. And forRead more

At this time of year, there’s no shortage of bold marketing predictions. So I’ll cut to the chase and tell you what I think is going to affect every single business and every single consumer in the very near future: referral marketing. I’ve always believed that referrals or Word of Mouth (WOM) marketing is probablyRead more