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google adwords examples

Awful to Amazing: Real World Examples of Google AdWords Campaigns for “Data Backup Software”

By Robert Clarke | B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Importance of Business Reviews to Google

Don’t Think Reviews for Your Business are Important? Google Does

By Robert Clarke | Business Development, GOOGLE ADWORDS, Paid Search | Comments are Closed | 10 January, 2017 | 0

We’ve known for a while that Google loves local reviews. Google My Business, Yelp, YellowPages – Google gives lots of SEO love to local reviews. And now the search engine giant has taken things to another level. Google is now showing reviews in both organic and paid search results (and not just for ecommerce sites). Here’sRead more

problem with linkedin advertising

The Big Problem with Advertising on LinkedIn

By Robert Clarke | B2B, Business Development, LinkedIn, Paid Search | Comments are Closed | 15 November, 2016 | 0

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

digital marketing faqs

CRO? SEO? Influence Marketing? Digital Marketing FAQs and Answers

By Robert Clarke | B2B, Business Development, Digital Marketing, Paid Search, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 28 June, 2016 | 0

Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization.  It’s basically theRead more

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

By Robert Clarke | B2B, Business Development, Content Marketing, Paid Search, Referral Marketing | Comments are Closed | 26 January, 2016 | 0

In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more

20 Minute Makeover of PeopleFluent’s Landing Page

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, Website Optimization | Comments are Closed | 17 August, 2015 | 0

As a Google Partner we run a lot of PPC campaigns, and see a lot of landing pages. Sometimes instead of critiquing them, I just like to redesign them (see my NetSuite example). To make things more challenging, I only give myself 20 minutes for the redesign (using an Unbounce design template), here we go… First, IRead more

Google Ad Checklist & 5 Good Examples

Google Ad Checklist & 5 Good Examples

By Robert Clarke | Copywriting, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 27 July, 2015 | 1

Google Ads. Love them or hate them, they’re the reason Google is able to deliver you so many great products (Search, Gmail, Analytics, Drive, etc.) for FREE. In fact, Google’s take from its advertising platform (AdWords) totalled nearly $60 billion in 2014, or 90% of the company’s total revenue (Statista). So the question is, withRead more

Can You Use PPC for Content Marketing?

By Robert Clarke | Content Marketing, Paid Search, Pay Per Click, PPC, Retargeting | Comments are Closed | 22 June, 2015 | 0

I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more

google adwords examples

Examples of Google AdWords Done Right (& Wrong) for Search “Twitter Tools”

By Robert Clarke | Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, PPC, Twitter | Comments are Closed | 27 April, 2015 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

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