We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
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Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, PPC, Referral Marketing | Comments are Closed | 12 January, 2015 | 0
Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | Comments are Closed | 3 November, 2014 | 0
I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more
GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, PPC | Comments are Closed | 15 September, 2014 | 0
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
A handy guide to the main paid search and related ad platforms that can help you boost your business.
Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | Comments are Closed | 23 July, 2014 | 0
Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.
Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Optimization | 3 comments | 8 April, 2014 | 1
By popular demand, we introduce the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”.
Content Marketing, Conversion Optimisation, Conversion Rate Optimization, Convert, Copywriting, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search | Comments are Closed | 25 March, 2014 | 0
Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
Yes, it’s true. It’s called Google Ad Grants. If you’re a registered charity or non-profit organization (and meet Google’s Ad Grant criteria), you will receive $10K a month in AdWords credit to help promote your organization’s mission and initiatives. Watch this video… Go to Google and search for “donate to charity” and you’ll see aRead more
No matter how many leads, prospects, or sales we generate for a client with PPC marketing, we always get the same question: “should we be doing Facebook or Twitter ads”? We get it. Everyone and their dog (and their dog’s friend) either has a Facebook, Twitter, and/or LinkedIn account. But here’s the difference: People useRead more
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more