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Home Archive by category "Paid Search" (Page 5)
CTR tips google adwords

Click Through Rate (CTR): When it matters, and when it’s meaningless

By Robert Clarke | Paid Search, Pay Per Click | 0 comment | 26 May, 2011 | 0

Click-through rate (CTR) has long been a standard measurement of success for paid search marketing campaigns, whether they be on Google Adwords, Yahoo Search Marketing (RIP), Bing, or any other pay-per-click marketing platform. Lately however, many experts have indicated that CTR is not a good measurement of campaign success. So, which advice should a paidRead more

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