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Home Archive by category "Pay Per Click"
google adwords examples

Awful to Amazing: Real World Examples of Google AdWords Campaigns for “Data Backup Software”

By Robert Clarke | B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

call tracking software google adwords examples

The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for Search “Call Tracking Software”

By Robert Clarke | B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

google adwords example

Examples of Google AdWords Done Right (and Wrong) for Keyword “Subscription Billing Software”

By Robert Clarke | GOOGLE ADWORDS, Pay Per Click | Comments are Closed | 10 July, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 14th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | 0 comment | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

google adwords examples

Examples of Google AdWords Done Right (and Wrong) for Keyword “Email Encryption Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, GOOGLE ADWORDS, Pay Per Click, Uncategorized | 0 comment | 20 September, 2016 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

google adwords examples

Critiquing Google Ads & Landing Pages for Search Term “Supply Chain Management Software”

By Robert Clarke | Business Development, GOOGLE ADWORDS, Pay Per Click | 0 comment | 17 May, 2016 | 0

We are a PPC Management Company with Google Partner status, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 12th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more

Should You Pay People to Try Your Free Trial or Attend Your Webinar?

Should You Pay People to Try Your Free Trial or Attend Your Webinar?

By Robert Clarke | Business Development, GOOGLE ADWORDS, Pay Per Click, SaaS | 0 comment | 10 May, 2016 | 0

Yes, you read the headline right. Before you think I’m crazy, consider this, the cost per click, cost per lead (@ 5% conversion rate), and cost per customer (@ 20% conversion rate) using 10 popular B2B Google AdWords keywords: Yes, companies in competitive industries such as those above are paying hundreds and often thousands of dollarsRead more

20 Minute Makeover of PeopleFluent’s Landing Page

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, Website Optimization | 0 comment | 17 August, 2015 | 0

As a Google Partner we run a lot of PPC campaigns, and see a lot of landing pages. Sometimes instead of critiquing them, I just like to redesign them (see my NetSuite example). To make things more challenging, I only give myself 20 minutes for the redesign (using an Unbounce design template), here we go… First, IRead more

Google Ad Checklist & 5 Good Examples

Google Ad Checklist & 5 Good Examples

By Robert Clarke | Copywriting, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | 0 comment | 27 July, 2015 | 1

Google Ads. Love them or hate them, they’re the reason Google is able to deliver you so many great products (Search, Gmail, Analytics, Drive, etc.) for FREE. In fact, Google’s take from its advertising platform (AdWords) totalled nearly $60 billion in 2014, or 90% of the company’s total revenue (Statista). So the question is, withRead more

Can You Use PPC for Content Marketing?

By Robert Clarke | Content Marketing, Paid Search, Pay Per Click, PPC, Retargeting | 0 comment | 22 June, 2015 | 0

I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more

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