We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
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Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, PPC, Referral Marketing | Comments are Closed | 12 January, 2015 | 0
Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0
Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more
GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, PPC | Comments are Closed | 15 September, 2014 | 0
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
A handy guide to the main paid search and related ad platforms that can help you boost your business.
Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Optimization | 3 comments | 8 April, 2014 | 1
By popular demand, we introduce the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”.
Yes, it’s true. It’s called Google Ad Grants. If you’re a registered charity or non-profit organization (and meet Google’s Ad Grant criteria), you will receive $10K a month in AdWords credit to help promote your organization’s mission and initiatives. Watch this video… Go to Google and search for “donate to charity” and you’ll see aRead more
No matter how many leads, prospects, or sales we generate for a client with PPC marketing, we always get the same question: “should we be doing Facebook or Twitter ads”? We get it. Everyone and their dog (and their dog’s friend) either has a Facebook, Twitter, and/or LinkedIn account. But here’s the difference: People useRead more
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
Attract, Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Design, Website Optimization | 2 comments | 15 December, 2013 | 1
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more
Attract, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click | Comments are Closed | 20 November, 2013 | 0
Expect the same customer attention from Rogers Outrank as you would a Rogers Cable customer