This is the very first instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term an evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10 5 Points ATTRACT: the actual GoogleRead more
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Business Development, Conversion Optimisation, Copywriting, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Website Design | Comments are Closed | 8 September, 2012 | 0
Most businesses new to paid search or Google AdWords don’t realize that there are significant differences in the various ways Google allows you to match your keywords. How you utilize the various matching options available to you can make or break the ROI you’ll see from paid search. First lets take a look at theRead more
Business Development, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Slider, Uncategorized | Comments are Closed | 27 March, 2012 | 0
It’s no secret: anyone can run a Google Pay Per Click campaign. Set up an account, enter your credit card number, and whip up some ads. There, you’re done. We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do itRead more
Conversion Optimisation, Ecommerce, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization | Comments are Closed | 7 January, 2012 | 0
In an offline world it might be ridiculous to expect a sales person to be able to sell you on a product or service in 5 seconds, but online, that’s exactly what you’ve got. Studies have shown that a website visitor will make a decision to stay or leave (bounce) your site within 5 secondsRead more
Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | Comments are Closed | 8 December, 2011 | 0
Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more
Conversion Optimisation, GOOGLE ADWORDS, Paid Search, Pay Per Click | 1 comment | 19 September, 2011 | 0
In our last couple of posts on the topic of paid search we talked about click-through-rate and relevancy in your paid search campaigns. Both are very important when looking to get qualified traffic to your website and starting to get conversions. Following those best practices will help you get good results. But, how do youRead more
When someone new to paid search, or PPC (Pay Per Click) asks us for some tips to “get started”, we say there is one thing that is really, really, really important: relevancy. The most common mistake that businesses new to paid search make is failing to look at relevancy across their entire PPC campaign. ToRead more
Click-through rate (CTR) has long been a standard measurement of success for paid search marketing campaigns, whether they be on Google Adwords, Yahoo Search Marketing (RIP), Bing, or any other pay-per-click marketing platform. Lately however, many experts have indicated that CTR is not a good measurement of campaign success. So, which advice should a paidRead more