Blog

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

Google made $19 billion from advertising last year. That’s a lot of clicks. And for B2B companies, a lot of wasted clicks, and a lot of wasted cash. That’s because Google has yet to cater its advertising platform to B2B advertisers and shoppers. For consumers searching for consumer products, you get both regular text adsRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 11th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

When it comes to AdWords, B2B is a lot like B2C but with some nuances. You’re still targeting people actively searching for keywords related to your business…it’s just that your prospect is searching on behalf of their business. Here’s 5 Tips for Improving Your B2B AdWords Campaigns. Don’t Waste Money on “Consumer” Clicks You’re notRead more

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

Google Ads. Love them or hate them, they’re the reason Google is able to deliver you so many great products (Search, Gmail, Analytics, Drive, etc.) for FREE. In fact, Google’s take from its advertising platform (AdWords) totalled nearly $60 billion in 2014, or 90% of the company’s total revenue (Statista). So the question is, withRead more

I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more

In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more