When it comes to AdWords, B2B is a lot like B2C but with some nuances. You’re still targeting people actively searching for keywords related to your business…it’s just that your prospect is searching on behalf of their business. Here’s 5 Tips for Improving Your B2B AdWords Campaigns. Don’t Waste Money on “Consumer” Clicks You’re notRead more
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Blogging, influence marketing, Marketing Agency, Mobile Marketing, Retargeting, Technology | Comments are Closed | 6 October, 2015 | 0
Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more
Content Marketing, Paid Search, Pay Per Click, PPC, Retargeting | Comments are Closed | 22 June, 2015 | 0
I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more