We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
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Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”
B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 2
Conversion Rate Optimization, SaaS, Small Business Tools, Start-ups, Website Optimization | Comments are Closed | 6 December, 2016 | 0
I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up you always need to be testing: testing not only things like offers, messaging, headlines, prices; but also testingRead more
Yes, you read the headline right. Before you think I’m crazy, consider this, the cost per click, cost per lead (@ 5% conversion rate), and cost per customer (@ 20% conversion rate) using 10 popular B2B Google AdWords keywords: Yes, companies in competitive industries such as those above are paying hundreds and often thousands of dollarsRead more
SaaS is simply the best type of business for digital marketing. This is because: SaaS users are often businesses and/or professionals with budgets Research on SaaS products is primarily done online Users can usually test SaaS products with free-trials and downloads before they purchase Many if not most SaaS products can be easily purchased online (evenRead more