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If you’re not familiar with Rand Fishkin, he’s known as “The Wizard of Moz”. He started SEOMoz (now just Moz) 17 years ago. His Whiteboard Friday SEO video series is one the of best examples of content marketing. He’s a digital marketing an SEO thought leader, whom I’ve personally learned a lot from over theRead more

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization.  It’s basically theRead more

A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

The three most popular services businesses demand from us are: Pay Per Click (PPC) aka Google AdWords SEO Website Design Here’s how many of these conversations go with clients just looking for a single service. PPC Client PPC Client: I need to get more leads and sales with Google AdWords. Me: Great, we can definitelyRead more

Have you ever Googled something and couldn’t get the result you were looking for? It happens sometimes. I recently was searching for a very specific pair of men’s shoes, and although I came across a few sites that sold them, I couldn’t find anywhere that had them in stock. I found myself going into theRead more

You probably haven’t heard of the term “SOCO” SEO. That’s because I just made it up. It refers to the new dimensions of SEO: namely SOcial Media and COntent. SEO now involves three main pillars: Traditional SEO Content Marketing Social Media Let me explain… 1. Traditional SEO Traditional SEO is still alive and well.  ItRead more

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

This isn’t a blog about SEO, it’s about how to think about SEO. Clients ask us all the time, “How do search engines like Google work, how can I get better rankings, what exactly is involved with SEO”? For those new to the topic, let me try and explain. SEO is about improving the wayRead more