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Social business

Why Your Organization Benefits From Being a Social Business

By Danny Brown | Corporate, Sensei Perspective, Social Enterprise, Social Media | Comments are Closed | 21 January, 2020 | 2

Along with the term Big Data, Social Business has become one of the terms du jour when it comes to how organizations work. Several agencies and organizations have come up with their definitions of what a social business is. As we begin to be able to measure the degree to which employees collaborate in helpful waysRead more

logo design critiques

2017-2018 Logo Hits and Fails: How Important is a Logo to Your Business?

By Anna Lysova | Sensei Perspective, Website Design | Comments are Closed | 28 August, 2018 | 2

Do logos actually have a significant effect on customer acquisition or customer development? Does a logo have a power to drive or sustain business? Here’s a few of the businesses that changed their logos with mixed reviews in 2018 (with just a sprinkle of some 2017 gems). MINI, Now In 2D MINI, The British premiumRead more

Find Your Purpose Before Life Kicks You In The Teeth

Find Your Purpose Before Life Kicks You In The Teeth

By Sam Fiorella | Sensei Perspective | 1 comment | 16 December, 2015 | 1

Funny how life has a way of changing a person. Looking back, I realize that we can be truly different people as we progress through life. The wisdom that comes with age or the experiences we face dramatically change our personalities, our beliefs, and the manner in which we engage with others.  A combination of thoseRead more

How Facebook Rips Off Businesses

By Sam Fiorella | Sensei Perspective, Social Media | Comments are Closed | 13 August, 2015 | 0

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more

Will Instagram’s Advertising Platform Hurt Its Popularity?

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 4 August, 2015 | 0

Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps,Read more

Time To Convert Your Social Engagement Into a Sales Funnel?

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 7 July, 2015 | 1

We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact thatRead more

Forget Co-Eds and Grumpy Cat, Facebook Is Now a Political Hub

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 25 May, 2015 | 1

Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing catRead more

Social Media May Not Be Helping Your Business

By Sam Fiorella | Sensei Perspective | 2 comments | 27 April, 2015 | 1

Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah,Read more

Your Blog Should Not Require A Topic Generator

By Sam Fiorella | Blogging, Content Marketing, Sensei Perspective | 1 comment | 23 February, 2015 | 1

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

Smartphones and the Numbing of the American Mind

By Sam Fiorella | Sensei Perspective | Comments are Closed | 5 February, 2015 | 0

Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions.  Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/herRead more

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