Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more
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Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0
Conversion Optimisation, Search Engine Optimization, Website Optimization | Comments are Closed | 22 June, 2014 | 0
SEO now takes a total team effort of people and skills coming together to properly market your website for people and search engines.
The defendant, Rainmaker Institute, is accused of knowingly violating Google SEO guidelines by building “link farms” on behalf of the plaintiff’s several legal domains.
We know things like keyword use, inbound links, and content are key to SEO success, but there’s also lesser known factors that could be negatively affecting your search engine rankings. I call them the five “S’s”: 1. Site Engagement Search Engines like Google and Bing will reward a good user experience (and penalize a badRead more
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
SEO is not a sprint. It’s a marathon. In fact, it’s a marathon where there’s obstacles, the rules change constantly, and there’s no real finish line. But despite the fact that SEO is a moving target, there are things that will have definite impact. Here’s what we think an SEO company should be doing (orRead more
Search Engine Optimization, Technology, Website Optimization | Comments are Closed | 12 November, 2013 | 0
Last week I wrote about how you can’t speak to search engines, but you can send them signals. In keeping with the theme, I’d like to introduce you to Schema.org. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major searchRead more
Attract, Blogging, SEARCH ENGINE OPTIMIZATION, Search Engine Optimization | Comments are Closed | 23 October, 2013 | 0
This isn’t a blog about SEO, it’s about how to think about SEO. Clients ask us all the time, “How do search engines like Google work, how can I get better rankings, what exactly is involved with SEO”? For those new to the topic, let me try and explain. SEO is about improving the wayRead more
Writing a blog? Use keywords in your url and page title. That will signal to search engines what the page is about, and rank it accordingly. Right? It depends. Are you writing your content for computers, or real people? If you’re writing for people (which you should be), they don’t respond to keywords as muchRead more
1. Don’t use Flash or Silverlight Search engines have a difficult time reading these technologies, and thus any valuable content included in them will likely remain invisible. 2. Write for People, not Search Engines Focus on creating valuable, useful content that your readers will love and share. Don’t “cloak” content that’s hidden to people butreadable by search enginesRead more