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Home Archive by category "Slider"

Two Minute Tagline Ideas for a Few Twitter Followers

By Robert Clarke | Business Development, Copywriting, Slider, Social Media, Twitter | 0 comment | 11 July, 2012 | 0

There is no “best” way to write a tagline. They can be catchy or candid, conceptual or concrete, provocative or straight to the point. The one thing a tagline does need to do is help sell your business. Does your tagline… • Speak to your target audience or prospective customer? • Emphasize not what youRead more

ways to handle website leads

5 Ways to Handle Leads Who Aren’t Yet Ready to Buy from You

By Robert Clarke | Business Development, Email Marketing, Lead Generation, Slider, Small Business Tools | 0 comment | 10 July, 2012 | 0

Did you know that, according to HubSpot, only 5-15% of leads are actually ready to purchase your product or service? That’s right. 85-95% of leads contacting you are simply not ready to buy. But they’ve obviously shown some interest in your business, so what do you do with them? Here’s five suggestions: 1. Start anRead more

marketing automation tools can't fix everything

Marketing Automation Tools are Great…Except for Automating Marketing

By Robert Clarke | Business Development, Conversion Optimisation, Lead Generation, Slider | 0 comment | 18 May, 2012 | 0

Marketing Automation Tools suck at automating marketing. I’m not going to try and get you worked up about Marketing Automation Tools, I’m going to try and tell you how they work. There are great tools out there like HubSpot, Pardot, and SilverPop (you can get a full list here), but don’t expect them to replaceRead more

What’s the Difference Between Google’s Broad, Phrase, and Exact Match?

By Robert Clarke | GOOGLE ADWORDS, Paid Search, Pay Per Click, Slider | 0 comment | 30 April, 2012 | 0

Most businesses new to paid search or Google AdWords don’t realize that there are significant differences in the various ways Google allows you to match your keywords. How you utilize the various matching options available to you can make or break the ROI you’ll see from paid search. First lets take a look at theRead more

google partner

3 Reasons to Use a Google Certified Partner for Your Pay Per Click Campaigns

By Robert Clarke | Business Development, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Slider, Uncategorized | 0 comment | 27 March, 2012 | 0

It’s no secret: anyone can run a Google Pay Per Click campaign. Set up an account, enter your credit card number, and whip up some ads. There, you’re done. We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do itRead more

Review of YouEye

Small Business Tools Review: YouEye

By Robert Clarke | Business Development, Conversion Optimisation, Ecommerce, Lead Generation, Slider, Small Business Tools, Uncategorized, Website Design | 0 comment | 17 February, 2012 | 0

In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name.  It refers to UI, or User Interface, as well asRead more

basecamp project management tool review

Small Business Tools Review: Basecamp

By Robert Clarke | Business Development, Slider, Small Business Tools | 0 comment | 30 January, 2012 | 0

What is it? Basecamp is the leading online project management collaboration tool.  You no doubt have lots of projects on the go –  a marketing campaign, a website upgrade, an accounting spreadsheet, planning an event, etc. – and Basecamp will help you get it done. How will it help my Small Business? Projects go well when peopleRead more

Small Business Tools Review: PitchEngine

By Robert Clarke | Business Development, Copywriting, Search Engine Optimization, Slider, Social Media, Uncategorized | 4 comments | 14 January, 2012 | 0

Here at Sensei Marketing we get the opportunity to work with a lot of great tools, apps, programs, gadgets and more. As a lot of you are too busy, well, running your business, to keep up to date with all the latest “big shiny objects”, we figured we’d start blogging about them to help youRead more

Starting ecommerce store

Sold! Useful Ecommerce Resources

By Robert Clarke | Business Development, Conversion Optimisation, Ecommerce, Email Marketing, Slider, Social Media, Uncategorized | 0 comment | 27 December, 2011 | 0

According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014.  That’s a lot of transactions. So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction: Shopping Cart Platforms EcommerceRead more

ways to improve business sales

3 Ways to Improve Business Sales for 2012

By Robert Clarke | Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | 0 comment | 8 December, 2011 | 0

Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more

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