Blog

There is no “best” way to write a tagline. They can be catchy or candid, conceptual or concrete, provocative or straight to the point. The one thing a tagline does need to do is help sell your business. Does your tagline… • Speak to your target audience or prospective customer? • Emphasize not what youRead more

Did you know that, according to HubSpot, only 5-15% of leads are actually ready to purchase your product or service? That’s right. 85-95% of leads contacting you are simply not ready to buy. But they’ve obviously shown some interest in your business, so what do you do with them? Here’s five suggestions: 1. Start anRead more

Marketing Automation Tools suck at automating marketing. I’m not going to try and get you worked up about Marketing Automation Tools, I’m going to try and tell you how they work. There are great tools out there like HubSpot, Pardot, and SilverPop (you can get a full list here), but don’t expect them to replaceRead more

Most businesses new to paid search or Google AdWords don’t realize that there are significant differences in the various ways Google allows you to match your keywords. How you utilize the various matching options available to you can make or break the ROI you’ll see from paid search. First lets take a look at theRead more

It’s no secret: anyone can run a Google Pay Per Click campaign. Set up an account, enter your credit card number, and whip up some ads. There, you’re done. We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do itRead more

In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name.  It refers to UI, or User Interface, as well asRead more

What is it? Basecamp is the leading online project management collaboration tool.  You no doubt have lots of projects on the go –  a marketing campaign, a website upgrade, an accounting spreadsheet, planning an event, etc. – and Basecamp will help you get it done. How will it help my Small Business? Projects go well when peopleRead more

Here at Sensei Marketing we get the opportunity to work with a lot of great tools, apps, programs, gadgets and more. As a lot of you are too busy, well, running your business, to keep up to date with all the latest “big shiny objects”, we figured we’d start blogging about them to help youRead more

According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014.  That’s a lot of transactions. So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction: Shopping Cart Platforms EcommerceRead more

Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more