Blog

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up you always need to be testing: testing not only things like offers, messaging, headlines, prices; but also testingRead more

There’s a lot of marketing books out there. Some are useful, some are useless, and most are somewhere in the middle. There’s one that I think a lot of fellow marketers and small business owners will find very useful. It’s called the “Growth Hacker’s Guide to the Galaxy“. I was given an advance copy andRead more

It’s Canada Day, our version of Independence Day. And as we know, Canadians can be humble, non-self-promotional, and avoid celebrating success. But there’s a lot to celebrate, especially in our startup and tech sectors. So that’s why I’ve put together a list of innovative Canadian startups and companies that can help your business grow – no matterRead more

We all know about the Hubspots, Hootsuites, and Mailchimps of the Digital Marketing World. But there’s some lesser known tools that can be just as valuable, and affordable. Here’s a list of ten lesser known tools that I’ve found very handy… Payboard (for Website Optimization) I’ve tested Payboard a little, and really like the idea: helpingRead more

Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first screen we check in the morning and the last screen we see before we sleep. And forRead more

Ugh. I hate my headline. There’s nothing more commodified in the world of social media than offering Twitter tips. But being a heavy Twitter user, I get asked a lot about what the ingredients are for the secret sauce. But there is no secret sauce. There’s only ingredients for what you define as success. AndRead more

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

From time to time we like to feature startups that have a unique offering to the SMB community. This week we chose Wagepoint, an all-in-one online payroll solution for small businesses. We caught up with Wagepoint’s CMO, Leena Thampan, who was nice enough to answer a few questions for us. What’s the story behind Wagepoint? WagepointRead more

With the demise of independent stores on the rise, how can smaller retailers and shopping districts compete?