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I have been in some interesting debates recently on Twitter in chats such as #mmchat and #techchat on whether or not Social Media is just another channel. While I disagree with almost every word these particular people type, I wanted to make sure this topic was approached objectively well, somewhat objectively. Why not just shareRead more

I recently wrote an article over at www.B2Bbloggers.com, The Relationship (r)Evolution How Social Media is Driving Change in the Human Condition which captured the essence of some of my earlier human behavior articles. But while I was writing that piece I came up with, what I believe, is an interesting metaphor for how social mediaRead more

By now, everyone is talking about how Nestle screwed up on Facebook. I am not going to bore you with the same tripe that everyone else is spewing out about the situation. Yes they screwed up, now move on about it. Instead in true Mountain Top fashion, I am going to look at it fromRead more

I was in Starbucks this morning (Venti Americano just milk) and it struck me. As I looked at the environment inside I couldnt help but see the digital version of this cafe within a twitter or Facebook like setting. What struck me is how the staff really make the difference here. The staff at thisRead more

So I have been thinking What if we could look at where people go online and how they interact in those places like we understand ranges or territories for mammals? For example, my online range includes: My cave (my blog) where I am safe and feel the most comfortable Places where I hunt for foodRead more

I have just started reading a book that has me tremendously excited. The book is Connected and is a visionary achievement in explaining how we are all connected emotionally to each other and the complex cause-affect relationships between people in social networks. In essence the book explains how emotions are contagious and that emotions ofRead more

I figured I would start out looking into the basics of human behavior online as it forms the basis of understanding for all of the other areas (social experience, customer experience, and demand gen). The big question is: Do people act differently online than they do in real life? The answer is yes. Sometimes dramaticallyRead more