Blog

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns already stand out tremendously. Let’s have a look! 1. Sonnet And Optimism On Instagram Where do you least expect to see an Insurance ad?Read more

The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock price has gone from over $50/share to under $17/share in last three years. The most alarming, death-knell sign thatRead more

Facebook, the social media juggernaut, seems intent on swallowing up any social media network that poses a threat to its soon-to-be monopoly over the world’s mindshare. Facebook is a precursor to The Borg: Assimilating competitive networks until all that’s left is one large, ubiquitous social network. Facebook Acquires Instagram, Assimilates Audience Data Facebook acquired Instagram,Read more

Forget followers, impressions, retweets, and clicks. You need to listen. You need to engage. You need to be social. Because if it’s not “social”, it’s just plain “media”. And the vast majority of social media users aren’t social, and that’s why some have said that platforms such as Twitter are dying. So how do weRead more

I think that the foundation that most social media platforms are built on is flawed. Put up a site, get a whole bunch of people using it, then monetize the hell out of it with advertising. The problem is two-fold: people get tired of irrelevant ads; people are not rewarded for the right behaviour (thatRead more

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more