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Social business

Why Your Organization Benefits From Being a Social Business

By Danny Brown | Corporate, Sensei Perspective, Social Enterprise, Social Media | Comments are Closed | 21 January, 2020 | 2

Along with the term Big Data, Social Business has become one of the terms du jour when it comes to how organizations work. Several agencies and organizations have come up with their definitions of what a social business is. As we begin to be able to measure the degree to which employees collaborate in helpful waysRead more

ROI influence marketing

Six Simple Steps to Measure the ROI of Influence Marketing

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | Comments are Closed | 17 December, 2019 | 2

When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more

How to Turn Customer Loyalty to Advocacy

By Charmaine Deogracias | Advocacy Marketing, Customer Advocacy, Customer Experience, Customer Loyalty, Customer Satisfaction, Social Media | 2 comments | 30 July, 2019 | 0

I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least… In not so many marketing jargons, simply put from a customer’s perspective, that’s loyalty and advocacy rightRead more

video for healthcare

5 Examples of Videos that Enhance Customer Experience in the Healthcare Industry

By Anna Lysova | Branding, Customer Experience, Social Media | Comments are Closed | 23 July, 2019 | 1

Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception. According to a report from HubSpot Research, 2019 is the year for video as a “holistic business approach”, meaning video content will be produced by all industries in a conversational, actionable, and measurable way. Video on landingRead more

types of influencers

6 Types of Influencers (Mega, Macro, Micro, Advocates, Referrers, Loyalists)

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | 1 comment | 26 June, 2019 | 6

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience. Without segmentation like this, anyRead more

brands need to own their social media

Why Brands Urgently Need ‘Owned Social Media’

By Sam Fiorella | Customer Development, Customer Experience, Social Experience, Social Media | 1 comment | 30 May, 2019 | 1

The bad news for Facebook just doesn’t seem to quit surfacing. We had Cambridge Analytica’s data scandal in 2018 that revealed it had harvested the personal data of millions of people’s Facebook profiles without their consent and then used it for political advertising purposes. Despite reports of this happening since 2015, Facebook refused to publiclyRead more

attract millennials with customer experience

5 Ways to Attract Millennials with a Better Customer Experience

By Robert Clarke | Customer Experience, Social Media | 1 comment | 23 April, 2019 | 0

The days of brands competing solely on the basis of price and prestige are gone. Today, the real way to the heart of consumers is through the customer experience (CX). We’ve all heard about the value of the customer experience, but only the most successful businesses realize just how important the customer experience is to the bottom line. It’sRead more

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

2019 trends to grow your biz

How to Use Trends to Grow Your Business in 2019

By Charmaine Deogracias | Social Media | 3 comments | 22 January, 2019 | 0

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

social media strategies to boost cx

3 Social Media Strategies To Boost Your Customer Experience

By Robert Clarke | Customer Experience, Social Experience, Social Media | Comments are Closed | 19 December, 2018 | 1

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

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