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I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least… In not so many marketing jargons, simply put from a customer’s perspective, that’s loyalty and advocacy rightRead more

Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception. According to a report from HubSpot Research, 2019 is the year for video as a “holistic business approach”, meaning video content will be produced by all industries in a conversational, actionable, and measurable way. Video on landingRead more

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience. Without segmentation like this, anyRead more

The bad news for Facebook just doesn’t seem to quit surfacing. We had Cambridge Analytica’s data scandal in 2018 that revealed it had harvested the personal data of millions of people’s Facebook profiles without their consent and then used it for political advertising purposes. Despite reports of this happening since 2015, Facebook refused to publiclyRead more

The days of brands competing solely on the basis of price and prestige are gone. Today, the real way to the heart of consumers is through the customer experience (CX). We’ve all heard about the value of the customer experience, but only the most successful businesses realize just how important the customer experience is to the bottom line. It’sRead more

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more