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The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock price has gone from over $50/share to under $17/share in last three years. The most alarming, death-knell sign thatRead more

Facebook, the social media juggernaut, seems intent on swallowing up any social media network that poses a threat to its soon-to-be monopoly over the world’s mindshare. Facebook is a precursor to The Borg: Assimilating competitive networks until all that’s left is one large, ubiquitous social network. Facebook Acquires Instagram, Assimilates Audience Data Facebook acquired Instagram,Read more

Forget followers, impressions, retweets, and clicks. You need to listen. You need to engage. You need to be social. Because if it’s not “social”, it’s just plain “media”. And the vast majority of social media users aren’t social, and that’s why some have said that platforms such as Twitter are dying. So how do weRead more

I think that the foundation that most social media platforms are built on is flawed. Put up a site, get a whole bunch of people using it, then monetize the hell out of it with advertising. The problem is two-fold: people get tired of irrelevant ads; people are not rewarded for the right behaviour (thatRead more

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance ofRead more

Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first screen we check in the morning and the last screen we see before we sleep. And forRead more

Ugh. I hate my headline. There’s nothing more commodified in the world of social media than offering Twitter tips. But being a heavy Twitter user, I get asked a lot about what the ingredients are for the secret sauce. But there is no secret sauce. There’s only ingredients for what you define as success. AndRead more

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

You probably haven’t heard of the term “SOCO” SEO. That’s because I just made it up. It refers to the new dimensions of SEO: namely SOcial Media and COntent. SEO now involves three main pillars: Traditional SEO Content Marketing Social Media Let me explain… 1. Traditional SEO Traditional SEO is still alive and well.  ItRead more