[originally written as guest post for www.12most.com] Lets first frame this post with the question: Why do businesses assign job titles to individuals? The purpose of titles is to provide a descriptor of the individuals job function. They are as important to the employee as they are to the customer. For the employee, they establishRead more
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I recently read a very well written and passionate post by Thaddeus Howze called Anti-Social Media that I feel speaks to the irritation shown by many experienced marketers and technology pros. This one paragraph I believe summarizes Thaddeus frustration with the blogospheres preoccupation with Social Media: Social media has no meaning beyond what we giveRead more
My previous post outlined the importance of understanding the various personality types in your social community so that you may better communicate with that audience and drive greater brand recognition. Below is a brief definition of each social media personality type along with communication tactics and why you should care about each. Whats your socialRead more
In a previous post: What Happened to the Great Idea, I suggested that many business owners are too focused on scientifically analyzing the best practices of social media tactics or landing pages, which has caused them to forget that you first need a great idea. Without the great idea, no landing page nor social networkRead more
I’m alarmed at the trend this past year, which saw business leaders focusing their marketing plans around tactical executions instead of good marketing ideas. Frankly, I’m just as guilty as most in my fixation to blog, chat and discuss all things social media. From the best way to leverage Twitter conversations to the benefits ofRead more