I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up you always need to be testing: testing not only things like offers, messaging, headlines, prices; but also testingRead more
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There’s a lot of marketing books out there. Some are useful, some are useless, and most are somewhere in the middle. There’s one that I think a lot of fellow marketers and small business owners will find very useful. It’s called the “Growth Hacker’s Guide to the Galaxy“. I was given an advance copy andRead more
influence marketing, Marketing Agency, Small Business Tools, Start-ups | 1 comment | 27 October, 2015 | 0
It’s Canada Day, our version of Independence Day. And as we know, Canadians can be humble, non-self-promotional, and avoid celebrating success. But there’s a lot to celebrate, especially in our startup and tech sectors. So that’s why I’ve put together a list of innovative Canadian startups and companies that can help your business grow – no matterRead more
Business Development, Mobile Marketing, Small Business Tools, Social Media, Start-ups, Technology | 0 comment | 26 January, 2015 | 0
Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first screen we check in the morning and the last screen we see before we sleep. And forRead more
From time to time we like to feature startups that have a unique offering to the SMB community. This week we chose Wagepoint, an all-in-one online payroll solution for small businesses. We caught up with Wagepoint’s CMO, Leena Thampan, who was nice enough to answer a few questions for us. What’s the story behind Wagepoint? WagepointRead more
Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | 0 comment | 23 July, 2014 | 0
Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.
This Tool Gives You a Fitter #Twitter Experience for Better Reach, Engagement and Lead Gen.
I had to blog about this. I received a Tweet from Trish over at Vsnap (click here see the video). I love the personalization of this. I’m as guilty as anyone for sometimes hiding behind my email address, online profile, and multiple social media accounts. That’s why I’m so impressed with Trish and the whole ideaRead more
Maybe it’s the water. Maybe it’s the people. Maybe it’s the lack of an NHL hockey team dragging people down to the deep depths of futility. But Halifax has got it goin’ on. Whether it’s in the news, on Twitter, or via our good friend Paul Ryan, I’m hearing a lot about new start-ups poppingRead more