Blog

When it comes to defining how your business is perceived, customer experience plays a crucial role. Not only does it determine how loyal your existing customers are, but it also determines the brand perception of your business for new customers and/or clients. A perfect example of this was when my wife and I moved intoRead more

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

We all know about the Hubspots, Hootsuites, and Mailchimps of the Digital Marketing World. But there’s some lesser known tools that can be just as valuable, and affordable. Here’s a list of ten lesser known tools that I’ve found very handy… Payboard (for Website Optimization) I’ve tested Payboard a little, and really like the idea: helpingRead more

Have you ever Googled something and couldn’t get the result you were looking for? It happens sometimes. I recently was searching for a very specific pair of men’s shoes, and although I came across a few sites that sold them, I couldn’t find anywhere that had them in stock. I found myself going into theRead more

Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first screen we check in the morning and the last screen we see before we sleep. And forRead more

At this time of year, there’s no shortage of bold marketing predictions. So I’ll cut to the chase and tell you what I think is going to affect every single business and every single consumer in the very near future: referral marketing. I’ve always believed that referrals or Word of Mouth (WOM) marketing is probablyRead more

From time to time we like to feature startups that have a unique offering to the SMB community. This week we chose Wagepoint, an all-in-one online payroll solution for small businesses. We caught up with Wagepoint’s CMO, Leena Thampan, who was nice enough to answer a few questions for us. What’s the story behind Wagepoint? WagepointRead more

This Tool Gives You a Fitter #Twitter Experience for Better Reach, Engagement and Lead Gen.

Last week I wrote about how you can’t speak to search engines, but you can send them signals. In keeping with the theme, I’d like to introduce you to Schema.org. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major searchRead more

I had to blog about this. I received a Tweet from Trish over at Vsnap (click here see the video). I love the personalization of this.  I’m as guilty as anyone for sometimes hiding behind my email address, online profile, and multiple social media accounts. That’s why I’m so impressed with Trish and the whole ideaRead more