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The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock price has gone from over $50/share to under $17/share in last three years. The most alarming, death-knell sign thatRead more

I used to be big into Twitter. I like the micro bits of information, the ability to see what’s trending, and it’s (mostly) fun meeting and engaging people online. But Twitter is definitely dying a slow death. And it’s not because the company isn’t adding enough new users, or because people are moving to SnapChat and InstagramRead more

Forget followers, impressions, retweets, and clicks. You need to listen. You need to engage. You need to be social. Because if it’s not “social”, it’s just plain “media”. And the vast majority of social media users aren’t social, and that’s why some have said that platforms such as Twitter are dying. So how do weRead more

I think that the foundation that most social media platforms are built on is flawed. Put up a site, get a whole bunch of people using it, then monetize the hell out of it with advertising. The problem is two-fold: people get tired of irrelevant ads; people are not rewarded for the right behaviour (thatRead more

Why do we use Twitter? For traffic? Links? Leads? Sales? Personally, I think the most important reason is to build relationships (professional, that is). Social media, after all, is about the social not the media. So here’s a few tips that I’ve found successful for building better business relationships on Twitter. Understand “everybody on social media matters except me” It’s the simplestRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

Before jumping on the Twitter bandwagon with your business, there are some important things to consider to help achieve social media success. Follow these quick tips to ensure you are setting goals and optimizing results and ROI. Determine what you want to accomplish What are the objectives behind creating your Twitter account? If your answer is, “becauseRead more

Ugh. I hate my headline. There’s nothing more commodified in the world of social media than offering Twitter tips. But being a heavy Twitter user, I get asked a lot about what the ingredients are for the secret sauce. But there is no secret sauce. There’s only ingredients for what you define as success. AndRead more

Warning: this post is going to “talk-up” Nimble. It includes affiliate links. It might even feel like a step-down from an Infommercial. So let me just set myself up with a sweet headset a la Vince of Sham-wow fame 🙂 Ok, we’re good. Now onto Nimble. Nimble is a Social CRM platform. It’s one ofRead more

How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?