Blog

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employeesRead more

It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated toRead more

Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and sellingRead more

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals ifRead more

Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count,Read more

Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing catRead more

Over the years we’ve designed literally hundreds of landing pages for our client’s PPC campaigns. The goal of a landing page is simply to “convert”. A conversion is the action you want the user to take.  It could be to complete a form, call a number, download a white paper, or to make a purchase.Read more

At this time of year, there’s no shortage of bold marketing predictions. So I’ll cut to the chase and tell you what I think is going to affect every single business and every single consumer in the very near future: referral marketing. I’ve always believed that referrals or Word of Mouth (WOM) marketing is probablyRead more

I’ve followed Brett Relander’s blog, tweets, and digital marketing insights for a few years, and am a big fan. So when Brett recently released his first book, “Imperative: How Any Business Can Quickly and Easily Leverage Mobile Marketing for Radical Success”, I picked up a copy and found it very valuable. Brett was nice enough toRead more

I thought I’d curate a list of people who I’ve learned a little from (or a lot) along my digital marketing journey.