Blog

I thought I’d curate a list of people who I’ve learned a little from (or a lot) along my digital marketing journey.

With the demise of independent stores on the rise, how can smaller retailers and shopping districts compete?

“Should we try running Facebook ads?” That’s a question we get from every single Pay Per Click (PPC) client. And we understand. Facebook has over a billion users.  Everybody uses it.  And you can target users by age, gender, marital status, and pretty much any demographic under the sun. So what’s our response to ourRead more

Earlier this week I was looking to get back in touch with my former prof at the University of Waterloo, Richard Nutbrown. Prof. Nutbrown was my thesis advisor in Political Science, he was voted one of the most popular teachers at the university, and was simply a brilliant man. He was my mentor. I wasRead more

You visit your doctor. They sit you down and tell you all about them: where they went to school, all the awards they’ve won, and their favourite stethoscope brand. You’d be wondering…”what does that have to do with me and my health needs?” When it comes to your website, don’t be the doctor. Your siteRead more

This is the fifth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors with PPC. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 PointsRead more

Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube.  Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more

It’s mid-way through Q4, do you know where your 2013 budget is? Hard to believe, 2012 is nearly behind us and it’s time to start looking ahead. Here’s 5 tips for planning your 2013 marketing budget: 1. Get Your Website “Responsive” There are almost 1.2 billion mobile Web users in the world. That means yourRead more

It’s no secret: anyone can run a Google Pay Per Click campaign. Set up an account, enter your credit card number, and whip up some ads. There, you’re done. We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do itRead more

In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name.  It refers to UI, or User Interface, as well asRead more