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Home Archive by category "Uncategorized" (Page 3)

It’s Time for “Shop Local” to Become a Collective Ecommerce Store

By Robert Clarke | Ecommerce, Small Business Tools, Uncategorized | Comments are Closed | 31 March, 2014 | 0

With the demise of independent stores on the rise, how can smaller retailers and shopping districts compete?

Please Don’t Throw Your Money Away with Facebook Ads

By Robert Clarke | Business Development, GOOGLE ADWORDS, Paid Search, Pay Per Click, Uncategorized | Comments are Closed | 17 September, 2013 | 0

“Should we try running Facebook ads?” That’s a question we get from every single Pay Per Click (PPC) client. And we understand. Facebook has over a billion users.  Everybody uses it.  And you can target users by age, gender, marital status, and pretty much any demographic under the sun. So what’s our response to ourRead more

Saying Goodbye to My Mentor

By Robert Clarke | Uncategorized | Comments are Closed | 11 July, 2013 | 0

Earlier this week I was looking to get back in touch with my former prof at the University of Waterloo, Richard Nutbrown. Prof. Nutbrown was my thesis advisor in Political Science, he was voted one of the most popular teachers at the university, and was simply a brilliant man. He was my mentor. I wasRead more

Is Your Website About Your Company or Your Customer?

By Robert Clarke | Business Development, Conversion Rate Optimization, Lead Generation, Uncategorized, Website Optimization | Comments are Closed | 26 February, 2013 | 0

You visit your doctor. They sit you down and tell you all about them: where they went to school, all the awards they’ve won, and their favourite stethoscope brand. You’d be wondering…”what does that have to do with me and my health needs?” When it comes to your website, don’t be the doctor. Your siteRead more

google adwords examples

Exemplary Examples of Google Ads Done Right (and Wrong)!

By Robert Clarke | Attract, Business Development, Convert, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Uncategorized | Comments are Closed | 5 February, 2013 | 0

This is the fifth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors with PPC. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 PointsRead more

The Digital Marketing Rubik’s Cube (and Why Most Specialist Agencies Fail at Solving the Puzzle)

By Robert Clarke | Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Email Marketing, Lead Generation, Search Engine Optimization, Uncategorized, Website Design | Comments are Closed | 1 January, 2013 | 0

Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube.  Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more

marketing budget tips

Don’t Overlook These 5 Things for Planning Your Marketing Budget

By Robert Clarke | Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization, Uncategorized, Website Design | Comments are Closed | 12 November, 2012 | 0

It’s mid-way through Q4, do you know where your 2013 budget is? Hard to believe, 2012 is nearly behind us and it’s time to start looking ahead. Here’s 5 tips for planning your 2013 marketing budget: 1. Get Your Website “Responsive” There are almost 1.2 billion mobile Web users in the world. That means yourRead more

google partner

3 Reasons to Use a Google Certified Partner for Your Pay Per Click Campaigns

By Robert Clarke | Business Development, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Slider, Uncategorized | Comments are Closed | 27 March, 2012 | 0

It’s no secret: anyone can run a Google Pay Per Click campaign. Set up an account, enter your credit card number, and whip up some ads. There, you’re done. We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do itRead more

Review of YouEye

Small Business Tools Review: YouEye

By Robert Clarke | Business Development, Conversion Optimisation, Ecommerce, Lead Generation, Slider, Small Business Tools, Uncategorized, Website Design | Comments are Closed | 17 February, 2012 | 0

In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name.  It refers to UI, or User Interface, as well asRead more

Small Business Tools Review: PitchEngine

By Robert Clarke | Business Development, Copywriting, Search Engine Optimization, Slider, Social Media, Uncategorized | 4 comments | 14 January, 2012 | 0

Here at Sensei Marketing we get the opportunity to work with a lot of great tools, apps, programs, gadgets and more. As a lot of you are too busy, well, running your business, to keep up to date with all the latest “big shiny objects”, we figured we’d start blogging about them to help youRead more

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