Blog

According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014.  That’s a lot of transactions. So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction: Shopping Cart Platforms EcommerceRead more

Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more

Yes, it might be strange to write something to a beer.  But as they say before writing anything: know your audience.  And trust me, I know my Guinness. When I’m having a Guinness, I’m usually thinking about marketing.  When I’m busy marketing, I’m usually thinking about Guinness. And as I was doing both the otherRead more

“@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take out lives, but they’ll never take our freedom” –Read more

Our goal at Op Ed Marketing is to be Oakville’s “agency of record”.  I live here, I work here, and my kids will grow up here.  I love it here. So much so, in fact, that try not to restrict ourselves to the office – we like to get out and “experience” Oakville while weRead more

Here at Op Ed, we’re used to designing things like websites, emails, and other yummy digital goods.  But as big baseball fans,  we just couldn’t help ourselves from chiming in on the recent hubris surrounding our favourite team, The Toronto Blue Jays, and their uniform design woes.  And if the HIPPOs (Highest Paid Person’s Opinion)Read more