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“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

Do logos actually have a significant effect on customer acquisition or customer development? Does a logo have a power to drive or sustain business? Here’s a few of the businesses that changed their logos with mixed reviews in 2018 (with just a sprinkle of some 2017 gems). MINI, Now In 2D MINI, The British premiumRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

Ringling College of Art and Design, the premier art college located in Sarasota Florida, had the same goal that every higher education institution has: to increase admissions. However, while every college may have the same admissions goal, each faces a unique set of challenges in trying to achieve that goal. Ringling College is a private,Read more

More often than not, if you’re looking to add a feature or function to wordpress, the heavy lifting has been done for you. Here are a few plugins that have saved us time, money, and countless headaches on virtually every WordPress install we work with. 1) Wordfence Wordfence is security plugin, and a must haveRead more

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more

A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more

For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more

We say it all the time.  Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more

Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube.  Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more