It’s mid-way through Q4, do you know where your 2013 budget is? Hard to believe, 2012 is nearly behind us and it’s time to start looking ahead. Here’s 5 tips for planning your 2013 marketing budget: 1. Get Your Website “Responsive” There are almost 1.2 billion mobile Web users in the world. That means yourRead more
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Conversion Optimisation, Convert, Ecommerce, Lead Generation, Website Design | 0 comment | 6 November, 2012 | 0
You’ve paid a lot of money to attract traffic to your website (PPC, SEO, Email Social Media, Content Marketing, etc.) and now it’s time to convert those visitors into customers. Converting visitors into prospects could mean any number of things, including: A newsletter sign-up Sharing a piece of content via social media Downloading a whiteRead more
Attract, Conversion Optimisation, Convert, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Website Design | 0 comment | 29 October, 2012 | 0
This is the third instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points forRead more
Conversion Optimisation, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Website Design | Comments are Closed | 17 September, 2012 | 0
This is the second instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google AdRead more
Business Development, Conversion Optimisation, Copywriting, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Website Design | 0 comment | 8 September, 2012 | 0
This is the very first instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term an evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10 5 Points ATTRACT: the actual GoogleRead more
Business Development, Conversion Optimisation, Convert, Small Business Book Reviews, Website Design | 0 comment | 29 May, 2012 | 0
We love learning, who doesn’t? So in addition to giving you reviews on tools for small businesses, we thought we’d share reviews of useful marketing books we’ve read. Please note: all books we review we’ve read in either hardback or paperback: no Nooks, no Kindles, no Kobos. That’s right, we’re kinda old school like thatRead more
Business Development, Conversion Optimisation, Ecommerce, Lead Generation, Slider, Small Business Tools, Uncategorized, Website Design | 0 comment | 17 February, 2012 | 0
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name. It refers to UI, or User Interface, as well asRead more