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“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up you always need to be testing: testing not only things like offers, messaging, headlines, prices; but also testingRead more

Your website should be your top Sales Person. And just like a good sales person, your site should be prospecting, closing deals, and bringing you business.  Constantly. If your site isn’t helping you, it’s hurting you. Here’s two ways of turning it into a lead gen machine using some simple testing… The Easy but More Expensive Way… StepRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

As a Google Partner we run a lot of PPC campaigns, and see a lot of landing pages. Sometimes instead of critiquing them, I just like to redesign them (see my NetSuite example). To make things more challenging, I only give myself 20 minutes for the redesign (using an Unbounce design template), here we go… First, IRead more

Writing compelling landing page copy is somewhat of an art form. It takes a certain amount of great copy, style and technique to make a landing page stand out and convince readers to click through. Want to get the scoop on high converting landing page copy? Here are my conversion writers’ best landing page copywritingRead more

I’ve been talking a lot about landing pages lately. I did a 20 minute landing page makeover for NetSuite, highlighted 5 of our top converting landing pages, and have 10+ editions of “Critiquing Your Google AdWords Campaigns” blog series where I rate and score Google ads and their accompanying landing pages. But before I getRead more

Doubling your website’s Conversion Rate has the same effect as doubling its traffic. That’s the key message I tried to deliver a few weeks ago at a Silicon Halton event (slidedeck below). A conversion is the action you want people to take on your website or landing page. Conversions can be either “primary” or “secondary” and shouldRead more

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

SEO now takes a total team effort of people and skills coming together to properly market your website for people and search engines.