Yes, it’s true. It’s called Google Ad Grants.
If you’re a registered charity or non-profit organization (and meet Google’s Ad Grant criteria), you will receive $10K a month in AdWords credit to help promote your organization’s mission and initiatives.
Watch this video…
Go to Google and search for “donate to charity” and you’ll see a lot of ads show up that are likely from the Google Ad Grant program (they’re the top three search results, and the ones all along the right hand column of your screen).
Whether it’s raising awareness, or raising donations, the Google Ad Grant program is a great way to promote your great cause.
If your organization is approved for the Google Ad Grant program, and needs help managing your AdWords campaigns, there are many paid search companies that can help.
We will consider managing your organization’s Google AdWords campaigns on a pro-bono basis, please contact us for more information.
In the meantime, apply for your organization’s Google Ad Grant here.