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google adwords examples

Critiquing Your Google AdWords Campaigns…Edition 2

By Robert Clarke | Conversion Optimisation, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Website Design | Comments are Closed | 17 September, 2012 | 0

This is the second instalment of a series we call “Critiquing Your Google AdWords Campaigns”.

We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors.

We grade each campaign out of 10:

  • 5 Points ATTRACT: the actual Google Ad
  • 5 Points for CONVERT: the landing Page experience
Let’s get started!

This week we’re looking for a pre-owned vehicle in Oakville, so we Googled “2010 vw golf oakville”

google search

Google Ad #1

Company: Volkswagen.ca

Volkswagen.ca AdWords Ad:

google ad

The Good…
  • Well, obviously you can’t get much more relevant than the Volkswagen site when searching for a Volkswagen
The Not so Good…
  • The ad showcases a new 2012 VW Golf, but my search is for a 2010
  • I’m searching locally for a car, so again, not very relevant to my needs
AdWords Score: 1/5
Volkswagen.ca Landing Page:

The Good…
  • It’s a nice looking website, and I do see a “Find a Dealer” button in the top navigation
The Not so Good…
  • Realistically I wouldn’t have even clicked on this ad because it wasn’t relevant enough to my search, and this page offers me little in terms of pre-owned Golfs in Oakville area.
Volkswagen Landing Page Score: 0/5
TOTAL VOLKSWAGEN ADWORDS SCORE: 1/10

Google Ad #2
Company: Autotrader.ca

Autotrader.ca AdWords Ad:

 

The Good…
  • Used VW Golf right in the headline, that’s good
  • The url is very relevant
  • I like the 300,000+ vehicles, I know I’m going to have a lot of choice
The Not so Good…
  • I don’t any mention of the “2010” model I’m looking for
  • I don’t see any mention of “Oakville” in ad as my location
  • “Find great deals” is not exactly an irresistible offer
AdWords Score: 3.5/5
Autotrader.ca Landing Page:

The Good…
  • I’m seeing a couple results for VW Golfs in Toronto and Mississauga, so that’s fairly close to Oakville
  • In the search tool, the model I’m looking for is already pre-populated, nice touch!
The Not so Good…
  • I was hoping to see results for Oakville VWs first, but at least I can easily input the information in the search tool.
Volkswagen Landing Page Score: 4/5
TOTAL AUTOTRADER ADWORDS SCORE: 7.5/10

Google Ad #3
Company: Audi Centre Oakville

Audi AdWords Ad:

 

 

The Good…
  • I see the word “Oakville”, and that’s really the only relevant thing about this ad
The Not so Good…
  • The ad is basically irrelevant to my search.  It’s like Googling “baseball glove” and getting results for a “basketball”.
Audi AdWords Score: 0/5
Audi Landing Page:

The Good…
  • It’s a nice site design, but I wouldn’t have clicked on the ad as well, I’m not searching for an Audi.
The Not so Good…
  • See above 🙂
Volkswagen Landing Page Score: 0/5
TOTAL AUTOTRADER ADWORDS SCORE: 0/10
Who’s Getting My Business for “2010 vw golf oakville”?

Autotrader.ca wins it running away, as it’s the only campaign that was relevant to my search for a pre-owned VW Golf.

Need Help Launching or Improving Google AdWords Campaigns for Your Business?

We’re Certified Google AdWords Partners and Microsoft Advertising Accredited Professionals and would love to help!

Contact us today to talk about how our PPC Services can boost Your Business.

2010 vw oakville, google adwords, google adwords campaign samples, google adwords examples, oakville

Robert Clarke

Robert is Chief Marketing Officer at Sensei Marketing, a Full-Service Digital Marketing Agency located in Toronto, Ontario.

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