Call it the Trust Economy, the Social Economy, Social Business or other, much has been speculated, theorized and debated when considering what it takes for a business to grow and thrive in whatever this “new economy” is.
Is it a new operating archetype created by the increased power of the consumer through social channels?
Is it the democratization of information enabled by the growing list of mobile and social technologies?
Is it the realities of a new post-recession world-order where foreign countries have become economic superiors?
Back to Basics [Again]
Invent For Your Customer, Not Your Business
- the product that it wants to develop
- the ability to innovate on behalf of the company’s customers
- how to anticipate their needs
Don’t Disrupt the Customer Experience
Feed Your Community, Not Your Ego