The Customer Insight Analysis Report (CIA) analyzes your brand-customer touchpoints to determine the health of your customer relationships. A benchmark CIA score is created, which drills down to uncover which areas of your business are driving or blocking the progress of customers towards becoming true advocates and building customer life time value.
Your CIA’s benchmark score is a representation of the health of your customer relationships. It’s an indication of how the customer experience contributes or detracts from a healthy customer life time valuation or your customers’ likelihood to progress along the customer life cycle. This benchmark is used for future comparisons to help chart the progress of your Customer Experience campaigns
The CIA analysis supports the developing of a customer segmentation protocol that allows us to group customers into categories such as most growable, at greatest risk, key account calling only, and allow to leave. This analysis helps your business focus budgets and energy on the business areas where the greatest return on investment can be achieved
Together with our analysis tools, we’ll work with internal stakeholders to develop Strength, Weakness, Opportunities, and Threats assessments of your customer experience journey. Each analysis includes source information and recommendations to mitigate risks and take advantage of opportunities
Our strategists will re-engineer brand-consumer engagements to propel customers from prospects to buyers and from satisfied customers to brand advocates, which, in turn, fills the lead funnel with more qualified leads
Gaining better customer insight allows you to optimize your marketing, and your business for growth Call 1.416.484.1400 or complete form below.