A 3-Day Course Completely Customized for Your Company

Taught by the Person Who Literally Wrote the Book on Influence Marketing

Learn, Create & Execute an Influencer Marketing Strategy to Grow Your Brand & Business

Influence Marketing 

WHO WE'VE WORKED WITH

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877-607-8906 x3

Influence Marketing Training 
Tailored for Your Company
OVERVIEW

Blogs, books, online courses, YouTube - you can learn about Influence Marketing anywhere.  

But to really grow your brand and your business with Influence Marketing, you need a strategy customized for your industry, your company, and your customers.

We deliver a 3 day Influence Marketing course that is designed with you in mind.

Your team will be able to create, execute and measure an effective Influence Marketing strategy that will build deeper customer relationships, give you a competitive edge, and grow your bottom line.

YOUR TRAINER

Sam Fiorella literally wrote the book on Influence Marketing.

He co-wrote best selling business book Influence Marketing: How to Create, Manage & Measure Brand Influencers in Social Media Marketing.  This book is used as part of marketing courses at dozens of colleges and universities across North America.

Sam is Professor of Marketing at Seneca College in Toronto, Canada, and Adjunct Professor at Rutgers' Center for Management Development.

Sam is also Partner & Chief Strategist at Sensei Marketing Inc., a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences.



3 Day Workshop Customized for Your Company

Delivered Onsite at Your Company HQ or our Conference Site in Toronto, ON

Training by "Influence Marketing" author, Professor and expert Sam Fiorella

INFLUENCE MARKETING TRAINING OUTLINE

1. WHY INFLUENCE MARKETING MATTERS

  • Modern marketing: branding or sales?
  • Where and how do people engage each other today
  • What motivates people to buy?

2. MICRO & MACRO INFLUENCERS

  • Identifying exposure agents vs purchase influencers 
  • Identifying the factors that sway purchase decisions 
  • Identifying the factors that disrupt influence and recommendations 

3. INFLUENCERS VS ADVOCATES

  • Hiring influencers vs purchase influencers
  • Leveraging external influencers
  • Building internal advocates

4. INFLUENCE MARKETING CAMPAIGNS

  • How to engage and motivate influencers
  • Gamification strategies
  • Audience building vs audience acquisition
  • Elements of an effective influence marketing campaign
  • Examples of successful influence marketing campaigns

5. MEASURING

  • Establishing proper influence marketing goals
  • Reverse engineering and documenting the influence path
  • The right metrics and tools for monitoring and reporting success

Business make $6.5 for every $1 invested in Influence Marketing

Influence Marketing is the fastest growing channel for customer acquisition

Influencer Marketing content delivers 11x higher ROI than traditional forms of digital marketing

The Influencer Marketing market is estimated to be worth $2 billion and set to reach $10 billion by 2020

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FAQS

WHO IS IT FOR?

Any mid-to-large sized business, organization, or association that is looking to focus on Influence Marketing as a strategy to grow business.  We have experience training in industries such as manufacturing, SaaS/IT, healthcare, finance, government, telecom, as well as consumer brands.



HOW MUCH DOES IT COST

As the training is customized to your unique needs, and travel costs needs to be considered, please enquire for a quote.



WILL YOU TRAVEL TO OUR LOCATION?

In most cases yes, we have delivered training and workshops across North America & Europe, please request more information about travel to your specific location.



DO YOU DO WORKSHOPS FOR CONFERENCES & EVENTS

Possibly yes, please enquire for further information.



HOW ARE YOU DIFFERENT?

We aren't an out-of-the-box Influence Marketing course, our training is specifically designed for companies and organizations that can immediately create and execute a strategy to grow their business.  Also, our training is taught by an author, teacher, and leading expert in Influence Marketing.



DO YOU DO WORKSHOPS FOR CONFERENCES & EVENTS

Possibly, please enquire for further information.



ABOUT SENSEI MARKETING

Sensei Marketing Inc. is a marketing consultancy and technology firm building business value through integrated lead acquisition and customer development strategies for mid-to-large sized companies.

Sensei Marketing
156 Front Street West, Suite 200
Toronto, ON 

Canada M5J 2L7

Clients we’ve helped include:

  • Morgan Stanley
  • ECHO
  • LifeWire
  • Acura
  • IBM
  • Capital One
  • Parks Canada
  • HP
  • E*Trade
  • NextGen HealthCare
  • Royal Bank
  • Canadian Association of Sales Professionals (CPSA)
  • Ambir Technologies
  • Speech Privacy Systems
  • Fit First Technologies
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or Call 877-607-8906 x3

TESTIMONIALS

Sam has delivered a couple of influence marketing training programs for me. His recent customized training session for The Region of York’s marketing and communication teams inspired us with unique strategies (and the confidence) to execute and design our own innovative campaigns. More importantly, the insights-driven outside-in approach that he shared has lead to better, more measurable business results. I highly recommend this learning opportunity to anyone looking to increase the value of their marketing and communications efforts. 



Sam’s presentation to our firm exposed us to the concept and power of social influence. Our team walked away with the knowledge and expertise to implement a successful influence marketing initiative. 



Barb Gora
Senior Marketing Director
ECHO USA Inc.

Adam Sanders 
Manager, Corporate Digital Design and Public Relations
Region of York

OUTCOMES

1. Improve the acquisition of marketing-qualified-leads (MQLs) through targeted influence marketing strategies that focus on driving actions such as lead acquisition and conversion instead of just brand awareness and “Likes.” 

2. Increase customer lifetime value by attracting new leads driven from passionate brand advocates. 

3. Plan, measure, and report marketing dollar ROI from social marketing efforts. 

4. Maximize the value of all audiences (influencers, advocates, and employees) by enabling and encouraging each group to become your best brand ambassadors. 

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