Feed Your Community, Not Your Ego
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Professionally, Sam has also co-authored: Influence Marketing: How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and an Adjunct Professor at Rutgers Center for Management Development. Sam is also the co-founder of YellowIsForHello, a not-for-profit corporation that seeks to decrease the rate of suicide among students through peer-to-peer connections.
More posts by Sam FiorellaEach year sees a new trend in the evolution of business communications. Over the past years people have called out Unified Communications, Cloud Computing and more recently Mobility and SIP-Enabled Infrastructure. Most predictions focus onRead more
I recently read a very well written and passionate post by Thaddeus Howze called Anti-Social Media that I feel speaks to the irritation shown by many experienced marketers and technology pros. This one paragraph IRead more
It seems predictive posts are all the rage right now so in my own mad style, Ive taken a look at the tea leaves in order to share some Sensei-riffic (trademarking in the works) predictionsRead more
I have been in some interesting debates recently on Twitter in chats such as #mmchat and #techchat on whether or not Social Media is just another channel. While I disagree with almost every word theseRead more
I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become theRead more
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