There has been much discussion and writing recently suggesting and even claiming that failure is the key to success. So, my point of view on “Failure is the Key to Success”…
There has been much discussion and writing recently suggesting and even claiming that failure is the key to success. So, my point of view on “Failure is the Key to Success”…
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Professionally, Sam has also co-authored: Influence Marketing: How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and an Adjunct Professor at Rutgers Center for Management Development. Sam is also the co-founder of YellowIsForHello, a not-for-profit corporation that seeks to decrease the rate of suicide among students through peer-to-peer connections.
More posts by Sam FiorellaIn my last post: Changing the Rules of Engagement, I challenged readers with the notion that business can no longer grow and thrive by simply being the best at their game as they once could.Read more
Last night, during my weekly #bizforum debate on Twitter, I introduced an issue that’s been brewing for a while: The role of public relations (PR) in the future enterprise. The debate was passionate to sayRead more
I wish to congratulate Yahoo on selling its stake of Alibaba, a Chinese Internet company, for a reported $4.3 billion dollars. After all, this transaction fulfills many financial analysts’ predictions and recommendations for Yahoo’s successRead more
Former Google executive Marissa Mayer started her new gig as Chief Executive Officer at Yahoo yesterday, a highly publicized move that Yahoo hopes will reverse its ailing fortunes. Yahoo has long been struggling with internalRead more
Ok, so your business is no longer the industry leader. You’ve lost your market dominance. You’ve lost the support of your core audience and supporters. Your sales have plummeted beyond even the worst predictions. YourRead more
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