Sensei works with its clients to create customer appreciation programs that add value to their customer’s personal lives and businesses, not just to develop and reward stronger loyalty but to foster community that identifies and promotes customers to the next level of the customer journey: Advocacy.
Sensei’s strategists and development staff have designed, developed, and managed loyalty programs for the Royal Canadian Golf Association, Lilydale, and Morgan Stanley.
Identify the existing customer touch points, determine their motivations, likelihood to refer, and competitive/internal obstacles threatening customer loyalty
Build a customer database by connecting customer data and touchpoints from multiple 3rd software or legacy systems used in customer engagement and communications to create a unified customer profile
Using our CXM platform, create customer community that adds value to the brand-customer relationship with customer education, rewards and experiences
Integrate CXM email marketing software for personalized communications or drip-marketing campaigns
Integrate CXM event management software for on-demand creation and management of customer events that drive engagement
Integrate CXM rewards program or promotional engines (sweepstakes, contests, etc.) to drive more engagement and excitement within the community
Develop and execute content strategies including blogs, white papers, videos, podcasts or infographics to add value to the customer community and drive repeat visits and engagement
Web-based administrative portal which gives your business on-demand activity, penetration, and engagement reports while identifying loyal customers who could be leveraged as advocates
The Sensei CXM Platform, which has been supporting this program for over five years, has proven to be flexible enough to manage our unique needs and stood up to all the security rigors a financial institution puts such applications through.
Looking for a loyalty platform or loyalty marketing services? Call 1.416.484.1400 or complete form below.