Businesses must quickly rethink their concept of mobile.
Feed Your Community, Not Your Ego
Businesses must quickly rethink their concept of mobile.
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Professionally, Sam has also co-authored: Influence Marketing: How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and an Adjunct Professor at Rutgers Center for Management Development. Sam is also the co-founder of YellowIsForHello, a not-for-profit corporation that seeks to decrease the rate of suicide among students through peer-to-peer connections.
More posts by Sam FiorellaCustomer loyalty programs first launched with great marketing hype surrounding their intention to thank and reward the business’ most loyal customers. Truth be told, they were conceived as part of a customer acquisition strategy andRead more
Earlier this week I wrote a post claiming that Business-to-Business Marketers’ self-inflicted aversion to people is the reason they’ve been slow to adopt mobile and social technologies; thus, failing to adequately leverage either channel. IRead more
Social media coffee addicts rejoice! You can now really experience coffee through Twitter! Last week, Starbucks announced a new program that allows you and me to give a Starbucks coffee as a gift. Not aRead more
Advocacy, the third stage in the Customer Development sphere of the Sensei Customer Lifecycle model, is the culmination of the business’ effort to engage and support the customer. A customer who has reached this stageRead more
In the B2C world, “Customer Loyalty” has become synonymous with points or rewards membership programs which are used to aid in the acquisition of new customers rather than building value in existing customers. Such loyaltyRead more
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