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Welcome to the Marketing On Tap Weekly Podcast

Join marketers, authors, and craft beer enthusiasts Sam Fiorella and Danny Brown for a hoppy discussion about all things digital over a cheeky pint – or two.

Topics on the menu include influence marketing, social media, brand advocacy, and a taste testing of real world digital marketing campaigns (some are smooth, others don’t sit so well).

Don’t forget to stick around for last call, where the boys will serve you up one final marketing takeaway that you can go out and apply in the real world.

It’s a great primer before the weekend.

Cheers!

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Latest Episodes

EP 35
Marketing on Tap ep 35
25:39 minute listen
Marketing on Tap Episode 35: Facebook Moderators - Zuckerberg's Dirty Secret?
Cryptocurrency, Facebook, Facebook Bad PR, Social Media
Watch/Listen Now
EP 34
Marketing on Tap ep 34
27:02 minute listen
Marketing on Tap Episode 34: LUSH & CrossFit Dump Facebook - Should You?
Brands, Brands Leaving Facebook, CrossFit, LUSH Cosmetics, Podcast
Watch/Listen Now
EP 33
Marketing on Tap ep 33
26:51 minute listen
Marketing on Tap Episode 33: Customer Lifecycle - Bending the Journey
customer lifecycle, customer loyalty, Lifecycle Marketing, Loyalty
Watch/Listen Now
EP 32
Loyalty program or affinity program
24:56 minute listen
Marketing on Tap Episode 32: Loyalty or Affinity? Get With the Program!
affinity programs, Brand loyalty, Brand Marketing, loyalty programs
Watch/Listen Now
EP 31
Social influencers
24:00 minute listen
Marketing on Tap Episode 31: Social Influencers - Strategy or Tragedy?
B2B; Influence Marketing, Influencers, marketing strategy, Social Influence
Watch/Listen Now
EP 30
Marketing on tap ep 30
26:13 minute listen
Marketing on Tap Episode 30: Encrypted Messaging - Facebook No More?
communities, Facebook, Privacy, Social Media
Watch/Listen Now
EP 29
Marketing on Tap episode 29
27:52 minute listen
Marketing on Tap Episode 29: Cause Marketing - Do Consumers Care?
Brand, Cause Marketing, Consumer Behaviour, Marketing, Podcast
Watch/Listen Now
EP 28
Marketing on Tap ep 28
20:19 minute listen
Marketing on Tap Episode 28: Streaming Wars - Netflix and Chill
Brand Marketing, digital marketing podcast, Loyalty, Marketing, online streaming wars
Watch/Listen Now
EP 27
Wendys boycott
26:26 minute listen
Marketing on Tap Episode 27: Boycott Marketing: Wendy's and Marvel/DC
Boycotts, Marketing, Social Media
Watch/Listen Now
EP 26
Social Media Addiction - Marketing's Downfall?
22:10 minute listen
Marketing on Tap Episode 26: Social Media Addiction - Marketing's Downfall?
Marketing, Mental Health, Social Media, Social Media Addiction
Watch/Listen Now
EP 25
23:39 minute listen
Marketing on Tap Episode 25: The Gillette Ad - Good or Bad Idea?
Advertising, digital, Gillette ad, Marketing, Social Media
Watch/Listen Now
EP 24
Ep 24 Marketing on Tap
22:17 minute listen
Marketing on Tap Episode 24: Dark Social - 2019 Marketing Trend?
Brand Marketing, Dark Social, Marketing trends, Social Media
Watch/Listen Now
EP 23
marketing on tap ep 23
19:10 minute listen
Marketing on Tap Episode 23: Mobile First? Digital OOH Disagrees
Digital Advertising, DOOH, Mobile First, mobile marketing
Watch/Listen Now
EP 22
Ep 22 thumbnail
21:51 minute listen
Marketing on Tap Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing
branding, brick and mortar marketing tips, Consumer Behavior, customer loyalty
Watch/Listen Now
EP 21
Marketing on Tap ep 21
23:51 minute listen
Marketing on Tap Episode 21: Fashion Fails, Brand Apologies, and Marketing Gone Wrong
Advertising, bad customer experience, Marketing
Watch/Listen Now
EP 20
21:15 minute listen
Marketing on Tap Episode 20: Ice Cream, Startup Disruptors, & Big Corporations Becoming Nimble
Brand Strategy, branding, Disruptors, Marketing
Watch/Listen Now
EP 19
Marketing on Tap Ep 19
24:12 minute listen
Marketing on Tap Episode 19: Social Influencers or Media Buying - Has Influence Marketing Lost Its Way?
influence marketing, Influencers, media buying, Social Influence
Watch/Listen Now
EP 18
Marketing on Tap Ep 18
22:55 minute listen
Marketing on Tap Episode 18: Turning Social Media Haters into Brand Advocates
Brand Advocacy, digital marketing podcast, Marketing, Social Media
Watch/Listen Now
EP 17
Marketing on Tap Ep 17
21:59 minute listen
Marketing on Tap Episode 17: Uber Eats, Free COD, and Holding Your Pee
branding, Customer Backlash, Marketing, Promotions, Social Media
Watch/Listen Now
EP 16
Ep 16 thumb
22:49 minute listen
Marketing on Tap Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout
Brands, Influencers, Mental Health, youtube
Watch/Listen Now
EP 15
Marketing on Tap Episode 15: Sears Bankruptcy
22:16 minute listen
Marketing on Tap Episode 15: Sears Bankruptcy, Online Shopping, and the Death of Traditional Retailers
Marketing, online marketing, Retail, Sears Bankruptcy
Watch/Listen Now
EP 14
Marketing on Tap Ep 14
21:56 minute listen
Marketing on Tap Episode 14: Airlines from Hell, Customer Experience, and Employee Influencers
branding, Customer Experience, Customer Service, Marketing
Watch/Listen Now
EP 13
MoT episode 13
24:15 minute listen
Marketing on Tap Episode 13: Girl Beer, Body Shaming Tees, and Other Marketing Fails
Advertising, branding, Contextual Marketing, Marketing
Watch/Listen Now
EP 12
Customer experience Marketing on Tap podcast
28:11 minute listen
Marketing on Tap Episode 12: Customer Experience, Brand Advocacy, and Being Human in Business
Brand Advocacy, Business Strategy, Customer Experience, CX
Watch/Listen Now
EP 11
Marketing on Tap Ep 11
24:42 minute listen
Marketing on Tap Episode 11: Tim Hortons, BlackBerry, or Why National Brands Fail
branding, customer loyalty, Marketing
Watch/Listen Now
EP 10
Marketing on Tap episode 10
20:56 minute listen
Marketing on Tap Episode 10: Lazy Marketing, Audience Awareness, and Stale Brand Messaging
branding, Customer Acquisition, Marketing
Watch/Listen Now
EP 09
Marketing on Tap Episode 9
21:46 minute listen
Marketing on Tap Episode 9: Colin Kaepernick, Nike, and Brands Taking a Stand
adapting your brand, customer loyalty, marketing on tap podcast
Watch/Listen Now
EP 08
Marketing on Tap episode 8
19:06 minute listen
Marketing on Tap Episode 8: Calvin Klein, The Kardashians, and Marketing Fails
Advertising, branding, Marketing
Watch/Listen Now
EP 07
Ep7: Buck a Beer
22:42 minute listen
Marketing on Tap Episode 7: Buck a Beer, Craft Beer Value, and Truth in Marketing
branding, buck a beer, Customer Advocacy, customer loyalty, Marketing
Watch/Listen Now
EP 06
21:40 minute listen
Marketing on Tap Episode 6: Influencer Overkill, Brand Fatigue, and Social Influence Backlash
branding, influence marketing, Social Influence, Social Media
Watch/Listen Now
EP 05
Marketing on Tap episode 5
19:50 minute listen
Marketing on Tap Episode 5: Social Media, Angry Networks, and the End of the Web
behaviour, end of the social web, Social Media, social networks
Watch/Listen Now
EP 04
19:27 minute listen
Marketing on Tap Episode 4: Cambridge Analytica, Social Networks, and the Future of Data Mining
2018 digital marketing, Big Data, cambridge analytica, Privacy, Social Media
Watch/Listen Now
EP 03
PODCAST Ep3
18:01 minute listen
Marketing on Tap Episode 3: Heinz, Ketchup Wars, and Can Marketing Win in Politics?
bad pr, ketchup wars, Marketing, marketing on tap podcast, politics
Watch/Listen Now
EP 02
17:25 minute listen
Marketing On Tap Episode 2: Elon Musk, Corporate Citizenship, and Brand Cynicism
brand perception, elon musk
Watch/Listen Now
EP 01
marketing on tap podcast episode 1
17:23 minute listen
Marketing on Tap Episode 1: Influence Marketing in a Post-Klout World
influence marketing, influence marketing platforms, marketing on tap podcast, micro influencers
Watch/Listen Now

 18:01 minute listen

Marketing on Tap Episode 3: Heinz, Ketchup Wars, and Can Marketing Win in Politics?

 bad pr, ketchup wars, Marketing, marketing on tap podcast, politics
Watch/Listen Now

 17:23 minute listen

Marketing On Tap, Episode 2: Elon Musk, Corporate Citizenship, and Brand Cynicism

 brand perception, elon musk
Watch/Listen Now

 17:25 minute listen

Marketing on Tap Episode 1: Influence Marketing in a Post-Klout World

 influence marketing, influence marketing platforms, marketing on tap podcast, micro influencers
Watch/Listen Now

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RECENT BLOGS

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  • How to Focus Your Influence Marketing Campaign on BUYING Customers

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  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
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